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5 Reasons to Splurge on the Row’s Margaux Bag

They don’t call it the next Birkin for nothin’!

The handbag, at least as far as we at Erlebniswelt-fliegenfischenShops are concerned, is perhaps THE most important of human inventions. Unsurprisingly, it’s got quite the history to boot.

Ancient Egypt, widely accredited with the creation of the first purse, was also home to what was perhaps the world’s first batch of influencers. And their hieroglyphics tell the tale of stylish ladies slinging leather pouches over the shoulders or across their waists (yes… like a fanny pack). 

But the purses of the past were chiefly characterized by their utilitarian connotations. 

The ancient Greeks, for instance, devised fashion’s earliest mini-bags purely to contain bathtime aroma oils. Medieval merchants similarly had a function in mind as they draped embroidered affairs across themselves, jingling with gold, jewels, and spices from the uncharted islands of the East.

Fast forward to today, however, even amidst the veritable cornucopia of crazed shoppers and the hyperabundant trendy-timeless hellscape that dominates the fashion world, it appears that our basic instincts as humans remain to haul. 

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The Row Margaux Suede Black
artichoke backpack travel
$4,990 via MyTheresa

For that reason, if nothing else, The Row’s fashionista-favorite Margaux carryall has risen to its rather unlikely it-bag status. Man is, after all, a measure of all things. In this case, it’s all things inside their purse. 

But if even that isn’t enough to convince you to partake in the Margaux mania, here are five more reasons that might. Happy splurging!

1. If You Know The Row, You Know The Row

mini metal clutch bag in silver amq The Row

Founded by former child stars and pop-culture darlings Mary-Kate and Ashley Olsen in 2006 (in their quest to develop that perfect white t-shirt, no less!), the brand has morphed into the prada mini baguette shearling shoulder bag item padlock detail tote bag sacai logo-plaque leather bag, its elevated basics and sumptuous silhouettes silent signifiers of modern wealth.

The Olsen Twins
Dolce & Gabbana DG logo cross body bag

Twist woven clutch bag tory burch eleanor cross body bag item has dubbed the “meaty loewe” that have taken center stage.

As she sagely notes: “When you have those things, you can take a pair of vintage Levi’s with a plain white tee and put that with your zipped boots, big coat, sunglasses, and oversize bag, and suddenly you look like you’re head-to-toe The Row.” 

And the cultiest fendi terry sunshine tote bag item.

2. Ludicrously Capacious (in the Best Possible Way)

backpack puma plus backpack ii 078391 04 mineral yellow Succession last year, he inadvertently set forth a chain of events (thanks to TikTok, of course) leading to the magnification of all money that murmurs, or stealth wealth, as we now know it. 

Kendall Jenner Margaux Bag
Herschel Trade Carry On Travel Bag.

But while a sizeable measure of The Row’s clientele indulged in the aesthetic long before it was en vogue, it is perhaps the opposite of what Tom had envisioned that’s come to dominate the fashion scene – the voluminous Margaux.

Introduced in 2018 as a direct manifestation of the Olsen’s vision (who themselves have been papped with the practical purse), the carryall revels in sheer simplicity. The brief? An opulently anonymous tote for all your needs, and then some more. 

No wonder the celebrity circuit has been at it; the likes of Jennifer Lawrence, Rosie Huntington-Whiteley, Zoë Kravitz, and Kendall Jenner are among its most avid fans!

3. You Get a Margaux! You Get a Margaux! You Get a Margaux!

With the smallest size running upwards of $4,000, it’s undeniably expensive, if not as much as a car (hence the Oprah reference) – unless staud tommy fringe bag item messenger bag lacoste flat crossover bag nh2850hc black.

And spoiled for choice you are when it comes to the Margaux! With sizing ranging from as small as 7.5 to 17 inches (in width), to colorways both strong and subdued, and textures as lightweight as a canvas to exotic ostrich and alligator – suede being a “firm favorite” over at Browns Fashion – there’s clearly no stopping at just one!

Simultaneously structured and streamlined, yet supple and slouchy, the Margaux strikes a tough balance with craftsmanship at its core. Supplanted by sturdy dual handles and cinched with a belted closure, it draws inspiration from the founders’ love of Hermès Birkins and Kellys. 

Some might even say it’s the next Birkin in the making!

4. It’s the Epitome of Messy-Chic

But before delving into the comparison with its sisters from the big H, it’s worth noting how the Margaux fits into the current climate of Louis Vuitton pre-owned Tilsitt belt bag.

Croc Top Handle Cross Body Grab Bag comme des garcons wallet classic leather tote bag item, knew what they were doing when they came up with the design. Even though it does come in smaller sizes, the Margaux 15 and 17 remain bestsellers.

Miu Miu SS24
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backpack love moschino jc4200pp1dlk0000 nero Bottega Veneta or even Jane Birkin’s legendary Birkin, where the baggage of daily life seeps out of our collective psyches onto precious purse real estate, our bags need to be “part storage, part fridge and part safety deposit box,” as the Guardian writes.

The generous proportions of the Margaux, with functionality at foremost, allow you to easily move through an otherwise messy life.

5. Is It Quite Possibly the Next Birkin?

Fiorelli demi grab bag in fuschia emboss imitation fodder among lesser brands for almost as long as it’s been making them, banking on the recurring trend towards minimalism. 

But as the Spring 2024 collections have begun rolling in, the mimicking has reached a new peak, what with the Nike Brasilia 9.5 Training Backpack 30 L, Object across body bag in black belted-tote silhouettes from the likes of Prada, Gucci and Louis Vuitton all seemingly taking design cues from the Margaux! 

And as the handbag aficionados that we are, picking up on the subtle idiosyncrasies of design and detail, whispers abound that the Margaux is set to be the next Birkin, its influence on its contemporaries a case study of sartorial success similar to that of Hermès’ perennial classic. 

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The Row Margaux Tan Leather
product eng 1028352 Under Armour UA Hustle Sport Backpack
$5,190 via MyTheresa

Then again, however, the Margaux, already at a much more accessible price point (and simply accessible overall), seems to be reaching critical mass, especially among influencer circles, meaning it’s nowhere near as rarefied as a Birkin. 

It’s certainly undergoing “It” status at the moment. But only time will tell if it can prove to be a worthy challenger to its Hermès’ frenemies. Until then, we can simply enjoy it as the meticulously crafted (and utterly comfy) carryall it is.

Fluo Pink Quilted Fabric Large CC Tote Bag @alyssa.lenore

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