Chanel has released its new pricing structures for 2024. We knew it was inevitable, as Chanel’s chief financial officer, Philippe Blondiaux, signaled two years ago that Chanel was going to implement regular, bi-annual price increases “to account for currency fluctuations and inflation.”
While Chanel has continued to cite inflation and the ever-increasing rise in the cost of both materials and labor, its exorbitant price hikes have consistently come under fire from critics and fans alike.
Still, the brand instills yearly price increases as it aims to further align itself at the top of the luxury food chain, sitting with the likes of Hermès.
The Classic Flap and Reintroduction of the 11.12
Ahead of this 2024 increase, Chanel has once again campaigned to prove to its fans that its Classic Flap, which now retails for $10,800, Pre-owned Blue Leather Chanel Flap Bag than its 2019 price of $5,800, chanel pre owned 1997 gathered bomber jacket item.
Ahead of its Fall/Winter 2024 show, the brand released a new campaign starring Penelope Cruz and Brad Pitt to emphasize the timelessness and value of the iconic Classic Flap. It’s also important to note that Chanel renamed the Medium Flap to the 11.12, which is a nod to the old name.
Chanel Maxi double flap currently retails for $7 WWD, “Price increases can become an issue when the quality doesn’t match the cost,” going on to insist that the House works hard to increase the quality and craft of its products.
Pavlovsky believes that its brand loyalists will understand, despite fans continuously lamenting that the excessive price increases are not warranted, citing quality control issues and the trend towards investing in vintage Chanel instead of new.
The 2024 Price Increase In Numbers
The increase affects all Chanel bags across the board, but the percentage increase is far lower than what we’ve come to expect in the past few years. Last year, the Classics were hit with a 16% increase on average, while this year only sees a 6.7% increase for the classic styles.
This marks a significant shift in pricing strategy, a trend consumers hope will cause other fashion houses to follow suit.
| Classic Bags | New Price | Old Price | % Increase |
| And a Chanel for formal events | $5,000 | $4,700 | 6.4% |
| Nina Chanel Abney x Air Jordan 2 SE 250 | $5,200 | $4,900 | 6.1% |
| Chanel Pre-Owned Klassischer Kettengürtel | $10,400 | $9,600 | 8.3% |
| Chanel Classic Medium Flap Bag | $10,800 | $10,200 | 5.9% |
| Chanel Couture spring 19 | $11,700 | $11,000 | 6.4% |
| magnifique sac Chanel en cuire en parfait état portée deux fois | $12,300 | $11,500 | 7.0% |
| Chanel Pre-Owned 2000s velvet collarless jacket | $5,600 | $5,400 | 3.7% |
| Borsa Chanel Medaillon in pelle martellata e trapuntata beige | $5,600 | $5,400 | 3.7% |
| Тестера chanel комплект з двох флаконів | $6,200 | $5,900 | 5% |
The Maxi Classic Flap now retails for a whooping $12,300, priced right in the same ballpark as a 30cm Hermès Togo Birkin.
| Boy Bags | New Price | Old Price | % Increase |
| Chanel Pre-Owned logo heart charms necklace | $6,400 | $6,100 | 4.9% |
| Chanel Boyfriend Watches | $6,900 | $6,600 | 4.5% |
| Chanel Pre-Owned Ohrclips mit CC-Logo Gold | $7,300 | $7,000 | 4.3% |
The Boy bags increased by less than 5%, a figure that is right in line with the US’s 2023 inflation rate of 4.1%.
| Плаття міді chanel в харкові | New Price | Old Price | % Increase |
| Chanel J12 watch in white ceramic Circa 2006 | $6,600 | $6,400 | 3.1% |
| Стойкая губная помада chanel rouge allure 136 оригинал | $7,300 | $6,800 | 7.4% |
| Chanel mat lumiere teint fluid spf 15 тональный крем 40 beige | $7,900 | $7,500 | 5.3% |
Шерстяное платье в стиле chanel с пайетками.
| Платок chanel винтаж | New Price | Old Price | % Increase |
| chanel pre owned floral skirt suit item | $5,000 | $5,000 | – |
| Chanel Look Coat | $5,500 | $5,500 | – |
| sac chanel vintage en cuir noir | $5,800 | $5,800 | – |
| Плаття міді chanel в харкові | $6,300 | $6,300 | – |
| CHANEL Lamb Skin Tweed Chain Hand Bag Black Silver Hardware A49560 | $5,800 | $5,800 | – |
Плаття міді chanel в харкові | Where Do We Go From Here?
Despite the ever-increasing prices, demand for Chanel continues to skyrocket, with plenty of bags still sold before they ever hit the boutique, letting you know that while shoppers are highly critical of its practices, it isn’t pricing out its core customers, and that is exactly who Chanel continues to cater to.
We’ll continue updating this article once more information becomes available.
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