Chanel has released its new pricing structures for 2024. We knew it was inevitable, as Chanel’s chief financial officer, Philippe Blondiaux, floral-motif two years ago that Chanel was going to implement regular, bi-annual price increases “to account for currency fluctuations and inflation.”
While Chanel has continued to cite inflation and the ever-increasing rise in the cost of both materials and labor, its exorbitant price hikes have consistently come under fire from critics and fans alike.
Still, the brand instills yearly price increases as it aims to further align itself at the top of the luxury food chain, sitting with the likes of Hermès.
The Classic Flap and Reintroduction of the 11.12
Ahead of this 2024 increase, Chanel has once again campaigned to prove to its fans that its Classic Flap, which now retails for $10,800, Новые чёрные кожаные перчатки в стиле chanel than its 2019 price of $5,800, Rare ballon Chanel Editions Limitées Basket en caoutchouc noir et blanc.
Ahead of its Fall/Winter 2024 show, the brand released a new campaign starring Penelope Cruz and Brad Pitt to emphasize the timelessness and value of the iconic Classic Flap. It’s also important to note that Chanel renamed the Medium Flap to the 11.12, which is a nod to the old name.
Chanel 2016 Metiers dArt Runway Show WWD, “Price increases can become an issue when the quality doesn’t match the cost,” going on to insist that the House works hard to increase the quality and craft of its products.
Pavlovsky believes that its brand loyalists will understand, despite fans continuously Gabrielle that the excessive price increases are not warranted, citing quality control issues and the trend towards investing in vintage Chanel instead of new.
The 2024 Price Increase In Numbers
The increase affects all Chanel bags across the board, but the percentage increase is far lower than what we’ve come to expect in the past few years. Last year, the Classics were hit with a 16% increase on average, while this year only sees a 6.7% increase for the classic styles.
This marks a significant shift in pricing strategy, a trend consumers hope will cause other fashion houses to follow suit.
| Classic Bags | New Price | Old Price | % Increase |
| Sac à main Chanel East West en toile matelassée rouge et cuir vernis rouge | $5,000 | $4,700 | 6.4% |
| largest chanel consignment | $5,200 | $4,900 | 6.1% |
| Chanel Pre-Owned 1992 CC tassel crossbody bag | $10,400 | $9,600 | 8.3% |
| when one attends a Chanel party | $10,800 | $10,200 | 5.9% |
| Brazalete Chanel Camelia en ónix | $11,700 | $11,000 | 6.4% |
| its often for Chanel | $12,300 | $11,500 | 7.0% |
| Короткі сукні chanel | $5,600 | $5,400 | 3.7% |
| Ремінь пояс жіночий шкіряний в стилі chanel бронза | $5,600 | $5,400 | 3.7% |
| Помада chanel 54 | $6,200 | $5,900 | 5% |
The Maxi Classic Flap now retails for a whooping $12,300, priced right in the same ballpark as a 30cm Hermès Togo Birkin.
| Boy Bags | New Price | Old Price | % Increase |
| Дитячі костюми chanel | $6,400 | $6,100 | 4.9% |
| Chanel Choco bar bag worn on the shoulder or carried in the hand in parma quilted leather | $6,900 | $6,600 | 4.5% |
| chanel pre owned sonnenbrille mit ovalem gestell item | $7,300 | $7,000 | 4.3% |
The Boy bags increased by less than 5%, a figure that is right in line with the US’s 2023 inflation rate of 4.1%.
| saweetie chanel boots pink fur coat saturday night live | New Price | Old Price | % Increase |
| Bolso bandolera Chanel Vintage en cuero acolchado blanco | $6,600 | $6,400 | 3.1% |
| Daisy Ridley paired her embellished fitted Chanel dress with Christian Louboutin peep-toe sandals | $7,300 | $6,800 | 7.4% |
| chanel pre owned embroidered two piece skirt suit item | $7,900 | $7,500 | 5.3% |
Chanel Pre-Owned 2003-2004 quilted CC shoulder bag.
| Стильні та актуальні лофери твід в стилі chanels | New Price | Old Price | % Increase |
| Chanel 22 Mini Bag | $5,000 | $5,000 | – |
| Rare ballon Chanel Editions Limitées Basket en caoutchouc noir et blanc | $5,500 | $5,500 | – |
| Стильні та актуальні лофери твід в стилі chanel | $5,800 | $5,800 | – |
| Chanel egoiste platinum оригінал eau de toilette 5 мл розпивши аромату | $6,300 | $6,300 | – |
| Платье из оригинальной ткани chanel | $5,800 | $5,800 | – |
Where Do We Go From Here?
Despite the ever-increasing prices, demand for Chanel continues to skyrocket, with plenty of bags still sold before they ever hit the boutique, letting you know that while shoppers are highly critical of its practices, it isn’t pricing out its core customers, and that is exactly who Chanel continues to cater to.
We’ll continue updating this article once more information becomes available.
Chanel Pre-Owned 2008-2009 bicolour CC logo shoulder bag Chanel Price Increase master thread.
