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Pre-Loved Louis Vuitton Epi Petit Noe | Has Denim Become a Louis Vuitton Fan Favorite?

The seasonal summer staple that’s now a true house icon.

Pharrell Williams’ debut collection Модная женская голубая сумка louis vuitton 3 в 1 луи витон was perhaps nothing short of a pop-culture phenomenon. Was it nearly as risqué as the more recent John Galliano for Maison Margiela that’s gotten everybody talking now, or even the Daniel Roseberry for Schiaparelli couture show before that?

Not particularly.

But hey, Louis Vuitton pre-owned monogram Upside Down Pochette Apollo Blue – a practice that the likes of Bernard Arnault of LVMH and François-Henri Pinault of Kering have practically perfected over the years – aren’t meant to take design risks. They’re meant to sell. Louis Vuitton has tapped two of the internets biggest stars for its newest footwear campaign.

There remains no doubt, therefore, that as Paris saw its historic Pont Neuf sealed off to the masses and ostentatiously gilded end-to-end in gold foil in anticipation of the singer, songwriter, and record producer’s Louis Vuitton Caissa Tote Bag M41548, Louis Vuitton Keepall via Louis Vuitton $1.

LV Denim Men s Look 1
the Louis Vuitton Grenelle PM.
LV Denim Men s Look 2

And for a show of such star-studded megawattage, pretty much all of the standard bells and whistles we’d expected were present: exotics, bright palettes, chunky hardware, and a nod to all things Y2K. Pharrell’s net is as wide as it gets. 

Louis Vuitton pouch in black empreinte monogram leather denim – Louis Vuitton Tilsitt Black Epi Leather Shoulder.

It almost makes you wonder, for a house that’s quite possibly Europe’s most valuable luxury brand, if this somewhat unlikely (some might even say unpopular) seasonal fabrication Louis Vuitton Monogram Canvas Etui Voyage PM Pouch. 

One For the History Books

The tale of denim ranks pretty high among fashion’s countless folk fables of rags-turned-riches.

Having originally been devised as working-class uniforms for miners in the French city of Nimes, their widespread acceptance into the realm of fashion came forth thanks to the likes of not only a certain Mr. Levi Strauss but also owing to celebs like Marlon Brando and James Dean, who styled them into their films.

Louis Vuitton Denim Bags Uma Thurman
LOUIS VUITTON Toiletry Monogram Eclipse Canvas Pouch Black

It was, however, the Y2K when it truly enjoyed fashion stardom: who hasn’t seen (and is continually traumatized by) the tabloid shots of Britney Spears and Justin Timberlake in matching head-to-toe denim outfits at the 2001 AMAs? 

But even in the era of fake blonde hair, bubblegum lip-gloss, and low-slung jeans, the denim bag was the ultimate proclamation of savvy style, courtesy of, of course, Marc Jacobs Модная женская голубая сумка louis vuitton 3 в 1 луи витон.

In fact, across his 16 years of boundary-bending tenure that infused pop culture, art, fashion, and commerce, Jacobs’ Spring/Summer 2005 lineup remains one of the most memorable, featuring, alongside an array of kitschy Murakami cherry prints, the Baggy – the literal manifestation of a baggy pair of jeans in purse-form.

Bolso de mano Louis Vuitton en cuero mahina rosa Denim
The Bolso de mano Louis Vuitton en cuero mahina rosa Louis Vuitton x Nike Air Force 1 White Comet Red BM9U1PTX10.

Hot on the heels of the Baggy came the Cabby, the Neo Cabby, the Pleaty, and the limited-edition denim Speedy, later made available in more colorways like lichen-green and fuchsia in addition to the signature stonewashed blue. 

louis vuitton pre owned evora mm 2way bag item.

New Masthead, New Direction?

Nearly twenty years on, it’s seemingly that magic of the noughties’ cool-girl chic that Pharrell has been trying to recapture with the rather generous distribution of denim within his debut lineup and every subsequent collection since.

And it’s not an entirely unfounded sentiment. Growing up in the Y2K, you constantly wanted and dreamed of owning a Vuitton denim one day, or at least one of its contemporary (or sometimes upcycled old jeans) counterparts. As a commercial brand, that’s bankable customer loyalty right there.

And with fans intently scouring the resale webosphere for pieces in good condition, it makes sense to reissue these vintage styles. This, therefore, has culminated most recently in the form of the LV Remix – a spring/summer archival capsule that revives not just the Monogram Denim but also Vernis, just in time for the material’s seasonal uptick of sales ahead of the warmer temps.

Louis Vuitton Men s Pre Fall 2024 8
bolso de mano louis vuitton pont neuf en cuero epi marron.
Louis Vuitton Men s Pre Fall 2024 11

Virgil Ablohs latest menswear collection Модная женская голубая сумка louis vuitton 3 в 1 луи витон here every show (sometimes at the risk of running resemblances with fellow designers). This includes a trendy new rendition of the Speedy in Damier Denim with distressed vachetta trimmings and follows in the footsteps of his design predecessors, Virgil Abloh and DJ Nigo, whose LV2 collaboration pieces had brought denim into the zeitgeist long before we could’ve predicted it.

Yet Another Publicity Push?

In fact, as isolated as Pharrell’s obsession with denim at Louis Vuitton may seem, the material has been far more integral to the brand than we’d like to think, traditionally commanding top-of-the-line prices both over the primary and secondary markets (Pre-Loved Louis Vuitton Epi Petit Noe is listed on 1stdibs for nearly $16,000!)

Rather, Pharrell’s foray into the experimental world of Louis Vuitton denim is part of a much broader and continual injection of the fabric into the Maison’s DNA. 

LV Remix Collection 5
Louis Vuitton Capucines medium model shoulder bag in black grained leather and python

Consequently, it’s been reimagined in multifarious styles and colorways over the years, including, but not limited to, pint-sized Micro-Speedys, patchwork Neverfulls, Jacquard Side Trunks, Since 1854 OnTheGos, trendy Croissants, Loop bags, Capucines, Dauphines, Vanity cases, and more – as well as special edition Louis Vuitton x Air Force 1 Officially Drops This June capsules – each to varying degrees of success.

Unlike Jacobs’ original creations that, two decades into their inception, remain hardy workhorses, however, these newer renditions continue to posit uncertainties in the minds of the buyer as to their apparent longevity, or, for that matter, staying power. 

Hence, at the end of the day, denim, to a large extent, occupies novelty territory, limited largely to a fairly affluent clientele, for whom its highly specific, ultra-casual aesthetic and even higher price-point pose no real dangers, one of the reasons why you don’t really see it out in the wild all that often.

Louis Vuitton Denim Baggy Vintage 2
The vintage Baggy remains a fan favorite!

Whether Pharrell’s current creations in denim for Vuitton can thrive on the cultural pulse like those of Jacobs remains a question for the future. Until then, all we can do is rationalize and justify dropping exorbitant sums of money on non-leather goods with questionable durabilities, à la the Denim Club.

But then again, isn’t that what we do best?

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Louis Vuitton Baggy PM
LOUIS VUITTON Damier Ebene Pochette Cosmetic Pouch
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Bolso de mano Louis Vuitton en cuero mahina rosa Bag
Louis Vuitton has tapped two of the internets biggest stars for its newest footwear campaign
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