Asics

ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.

ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).

As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.

In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC ASICS Gel Quantum 360 6 Black Aizuri Blue Black Aizuri Blue 1201A062-008 ASICS GEL-Terrain Asics x Sneaker Freaker Gel-Lyte III GL 3 'Alvin Purple' 2014.

ASICS Gel Quantum 360 6 Black Aizuri Blue Black Aizuri Blue 1201A062-008 | Asics

Kiko Kostadinov Announces The Return Of The ASICS GEL-QUANTUM ZIENTZIA

The GEL-QUANTUM ZIENTZIA by Kiko Kostadinov is officially back in 2024. Debuting last year in just one black/royal blue colorway, this Kiko-designed model, featuring the...

The ASICS GEL-Terrain “Future Collide” Brings Y2K Aesthetics Outdoors

Having already been graced by Kiko Kostadinov and Comme des Garçons since its early 2024 debut, the ASICS GEL-Terrain leaps back into the spotlight with...

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The ASICS GT-2160 Cools Off In Pure Silver And Sky Blue

The ASICS GT-2160 has emerged as a true tentpole silhouette for the Japanese sneaker giant, a refresh lifestyle silo that wears techwear trendiness just as...

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The ASICS GT-2160 “Putty” Drops In April

ASICS reliably hits the mark when it comes to contemporary design, partly because its tried and true applications work so well. Amidst a Y2K runner...

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Asics Scarpe Running GT 1000 10

Following a pop-up and initial release through HIDDEN NY channels, the HIDDEN NY x ASICS GEL-NYC is set drop globally on April 12th. European retailers...

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Kiko Kostadinov’s ASICS NOVALIS GEL-TEREMOA Returns In Two New Colorways

Updated April 12th, 2024: The Kiko Kostadinov x ASICS NOVALIS GEL-TEREMOA is available now on the Kiko Kostadinov webstore. They’ll release soon on ASICS.com. As...

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Soothing “Smoke Grey” Softens The ASICS GEL-NYC

Since Angelo Baque and Awake NY brought this contemporary take on a 2000s runner to light, the ASICS GEL-NYC has enjoyed one of the stronger...

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“Olive” Accents Carry The ASICS GT-2160

ASICS appears set to launch a refreshed lineup of new GT-2160 colorways for Summer 2024. Several new designs have surfaced in the past week, joined...

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ASICS Gel Quantum 360 6 Black Aizuri Blue Black Aizuri Blue 1201A062-008

The ASICS GT-2160 continues its march as a growing component in the greater ASICS catalog. One of the Japanese imprint’s strongest street style runners, the...

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