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Kiko Kostadinov

Kiko Kostadinov is a Bulgarian fashion designer based in London, England. Creative director of his eponymous fashion label, Kostadinov is well known in the sneaker world by his close relationship with ASICS. What started as a traditional brand-collaborator relationship in 2018 has since evolved tremendously, as Kostadinov’s role with the Japanese brand is now similar to that of a design consultant. Kiko Kostadinov x ASICS footwear sees a fusion of avant-garde aesthetics and classic ASICS hallmarks, amounting to an extensive collaborative catalog that’s since captivated sub-cultures within the sneaker world.

Kiko-stamped pairs include re-imaginations of existing silhouettes like the ASICS GT-2160, but more often then not, the designer’s ASICS projects tend to introduce consumers to entirely new models. The GEL-Quantum Zientzia, GEL-Quantum Kinetic, and Novalis GEL-Teremoa come to mind. See our latest coverage on all things Kiko Kostadinov below.

Kiko Kostadinov

Kiko Kostandinov Studio Debuts The ASICS UB11-S GEL-DS Trainer 14

You can’t divorce Kiko Kostadinov from ASICS’ rise back to the fore of footwear, his off-the-wall takes on the Japanese giant’s storied archives helping the...

By Matt Varga Travis Scott Shoes
414

Kiko Kostadinov’s ASICS NOVALIS GEL-Styrax Debuts Two Argyle Looks

Some brands need splashy collaborations to meet trends. All ASICS needs to do is tap Kiko Kostadinov on the shoulder. In a moment where we’ve...

By Matt Varga Travis Scott Shoes
514

Kiko Kostadinov Presents The ASICS US6-S GEL-Kinetic Fluent

Kiko Kostadinov’s ASICS collabs might not sell out immediately anymore, but the Bulgarian designer still boasts a strong following of “gorpcore” heads that will flock...

By Andrew Rizzo July 14, 2025
787

Kiko Kostadinov Circles Back With More ASICS UB10-S GEL-Kayano 20s

Kiko Kostadinov is to ASICS what Teddy Santis is to New Balance; an important partner, tastemaker, and huge reason for the brand’s recent success. As...

By Andrew Rizzo Travis Scott Shoes
1487

Kiko Kostadinov x ASICS GEL-KIRIL 3 Launches On March 8th

The ASICS GEL-KIRIL proper marked a seminal moment in the ASICS Kiko Kostadinov partnership. Preceding models from the Bulgarian designer were largely mashups, taking pieces...

By Matt Varga Travis Scott Shoes
682

Kiko Kostadinov x ASICS GEL-Kiril 3 Launching In February

The partnership between ASICS and Kiko Kostadinov has been nothing short of profound. Since linking up for the first time in 2018, the Bulgarian designer...

By Andrew Rizzo February 14, 2025
7401

AVAILABLE NOW: Kiko Kostadinov Studio x ASICS GEL DS Trainer 14

Updated February 7th, 2025: All four colorways of the Kiko Kostadinov ASICS GEL-DS Trainer 14 are available now via ASICS US. Each carries a $140 retail...

By Matt Varga Travis Scott Shoes
1859

Another Duo Of The ASICS GEL-Kayano 20 UB10-S Lands In November

While there are countless imprints in ASICS’ ouvre, no one can challenge the status of Kiko Kostadinov. The duo, whose relationship began in 2018, are...

By Matt Varga July 14, 2025
872

Kiko Kostadinov Circles Back To The ASICS UB9-S GEL-Kayano 20 For “Dark Grape”

Already set to tee off their newest formulation with the ASICS UB9-S in red and yellow on October 25th, ASICS and Kiko Kostadinov are striking...

By Matt Varga October 14, 2024
972