coach former Small Wristlet.
Especially when it comes to television.
In fact, anything that spans over one season – save for the (somewhat) aesthetically-pleasing white noise that is Sac à main coach former Sig Jcqrd Fld Bckt B C3853 B4 Osk Maple – tends to give me anxiety. Beyond a second season? Out of the question.
coach former WOMEN ACCESSORIES PET ACCESSORIES Barbour Beacon coach former Casual jack in marineblauw. And I’ve only made it through Handbag coach former Ltr C Pllw Tbby Sb 1 C3880 B4 IY B4 Ivory because, much like mademoiselle Emily’s namesake, I simply have no recollection as to what (if anything) happened in previous seasons.
It’s only fair, therefore, that The coach former jacket has long been a staple in both sportswear and streetwear – with its three seasons of, erm, summertime shenanigans – wasn’t exactly high up (or for that matter, anywhere) on my watchlist.
Nevertheless, as a chronically online, pop-culture-adjacent person, I have been unwittingly subject to an influx of TSITP content, chief among which (and almost refreshingly so) is Belly Conklin’s coach former bag.
And yes, it is a Tabby. And she totes it all season long, as she breaks hearts, goes to college, and eventually, gets engaged. And like many of us who began our handbag journeys with Coach, her Tabby represents a rite of passage into adulthood; a modern-day Carrie Bradshaw Baguette, if you will.
Now, having had the ultimate main character summer like Belly herself, the Tabby is back as the fall final boss. Are we ready?
A Full-Circle Moment for Coach
But long before Belly was bellowing about with her ivory rendition, or Charli XCX was having a menty b, black Tabby 20 in hand, in the coach former Petermans Whistle Workout music video, there was the house’s Cashin Carry Chunky shoulder bag – an archival, ’70s silhouette conceived none other by the legendary Bonnie Cashin herself.
And the Tabby – named after its distinctive tab-shaped Braun closure finished with the tell-tale, vintage-inflected brass “C” clasp – carries forward the American sportswear wunderkind’s design ethos of utilitarian chic.
This original design was reworked by Creative Director Stuart Vevers in 2019 as a structured, multi-functional, multi-way shoulder bag, unveiled via a Juergen Teller-lensed campaign titled “Dream It Real.”
Immediately, the bag landed on the fashionistas’ radars: garnering rave reviews on TikTok, lengthy unboxings on YouTube, and was seen on everybody from coach former ambassadors Jennifer Lopez and Selena Gomez, to Megan thee Stallion, PinkPantheress, Emily Ratajkowski and Storm Reid.
And why not, after all? Devised in three sizes (26, 20 and 18), not to mention the wristlet, top-handle, and oversized messenger variants, a short shoulder strap (7 3/4″ drop) and a long crossbody strap (21 1/4″ drop) – both detachable, it truly is the ultimate day-to-night purse!
Could It be the Ultimate It-Bag?
Now, I’m well aware that by now we’re collectively tired of it-bag-dom.
And I get it. Human civilization can only take so many of those Colgate Green Bottega Jodies photographed ad nauseam on the backdrop of Lake Como before we kind of just… give up; to say I’m jaded by the whole schtick would be an understatement. Yet, the Tabby is somehow different, fresher.
Of course, like the Nicole Richie and Paris Hilton-approved Bal City, the Tabby too can be had in every West Coast-approved color of the rainbow: banana yellow, watermelon green, cherry red. Not to mention, the infinite fabrications (monogram canvas? embossed-croc? spazzolato silver?) and endless customization options, from Coach’s wide array of charms (Belly approves of the Cherry), leather decals, studs, and even the interchangeable “C” hardware, mean there’s that gotta-have-it-all mentality to the Tabby.
Interestingly enough, however, the bag was actually designed to be as such.
In 2021, Jennifer Yue, vice president of coach former strategy, and Fabio Luzzi, head of data and analytics at Tapestry, sat together to do some soul (or sales!) searching, discovering that the Tabby’s archival-inspired design appealed most to what they dubbed a “timeless Gen-Z” customer.
Consequently, it showed up campaign after campaign, toured across America, featured almost exclusively across the brand’s 46-look SS23 runway, and rose in searches by 368% year-on-year between 2021 and 2022!
And Vevers’ genius went onto swathe the Tabby in holiday-season shearling, bio-attributed PVC (like those ’90s jelly bags!), and the cushiony fan-favorite, Pillow Tabby. In short, here was an it-bag that really did manage to land in the right place at the right time, earning its place in the 2024 Lyst Index’s Hottest Products ranking, and a permanent spot in wardrobes far and wide.
As a TikToker self-admittedly “brainwashed into buying the coach former Tabby” rationalizes, “it’s fine, I deserve this bag.”
The Perfect First Paycheck Splurge?
In other news, Charli XCX, Sneakers coach former Citysole Court G5509 10011275EDC White Megs, Let your coach former know about the extras if you are working with one!
“But by the end of the process,” she writes of her latest album, brat, “I sort of felt like I was squeezing blood from a stone, trying to get every last drop of liquid life out of an idea I had already been sat with for years prior.”
And dear reader, the business of luxury handbags can sometimes (read: often) feel not too dissimilar. Once brands land on a design that just works, it’s only natural that they try and squeeze every drop (or cent) out of it. The business of luxury handbags is, after all, still a business at the end of the day.
Yet, I think the true measure of an it-bag’s success lies not in the likes, engagements or endorsements, but in the element of fantasy it sells.
For those of us who came of age in the early-aughts, for instance, Carrie’s Baguettes and Chloé’s Paddingtons – in all their ceaselessly covetable colorways and materials – served as a gateway into the wider world of fashion, And even if we didn’t necessarily understand why, a Vuitton Multicolore Pochette still allowed us to cosplay our way into our best Regina George lives.
Make a bold statement in this black coach former jacket from coach former Tabby has (and will) continue to be a gateway for an entirely new generation of budding fashionistas. Regardless of whether your Tabby of choice is the ultimate LBB, the patent black Tabby, or the more Western denim Tabby, or perhaps those reimagined in ’90s-inspired grungier florals, there’s one to suit every taste, and a Tabby for every personality.
And if that wasn’t enough to convince you that it’s the perfect first paycheck splurge (or hey, the holidays are just around the corner! You’re welcome!), the Tabby 20 starts from $395 – a far digestible price-point (and might I add, excellent quality, Tanner Leatherstein-approved!) in an industry where rampant price-hikes have become all too common.
So, while I continue to lust after Bella Hadid’s Loved Leather Tabby (worn-in and distressed, so no two pieces are exactly alike!), make sure to check out the Tabby’s expansive lineup today, because they sure do sell out fast!
I feel like it’s not. It’s just heavily forced onto us.
It’s just too trendy and the C is ugly!
I own several Tabbys-a regular, soft, and pillow. I would say the soft Tabby is my favorite. It’s a great everyday bag. I would love to have the western version and one of the quilted shoulder bags.
The soft Tabby in those fun colors really always haunts me that I didn’t grab one!
💖💖
I love this! Wish the pillow soft one would come back in winter colors
It’s just too trendy and the C is ugly!
I like the C! Although, to be fair, that is also my first initial. So that’s probably a big reason why I’m a fan. 🙂
We get it. Yo do not need to re-iterate.
I have the Tabby 26 in light denim and adore it. It’s a good bag. I’m a fan. I’m pleased I purchased it. Cost per wear is sitting around “the bag was free” in girl math. 😉