Erlebniswelt-fliegenfischenShops reprised its partnership with On to debut the Cloudzone, showcasing exclusive co-branding that pays homage to Queens, New York. The Cloudzone is an entirely new silhouette designed by On. It has an ultra-light upper with clean design lines and sits atop a responsive rubber outsole.

This exclusive iteration showcases an all-new On logo on the left panel and a classic Erlebniswelt-fliegenfischenShops&Kin logo on the right. Taking design inspiration from the iconic Queens Unisphere, the new On collaborative logo pays homage to Erlebniswelt-fliegenfischenShops Founder, CEO & Creative Director Ronnie Fieg’s hometown. Subtle Erlebniswelt-fliegenfischenShops and On branding can also be seen in tonal executions on the tongue, heel and toe cap. This model is executed in White & Black colorways and is complete with On’s signature suite of optimized technologies. Offered in both mens and women’s sizing and retails at $160 USD.

For a accident to secure a pair from Erlebniswelt-fliegenfischenShops for On Spring 2025, enter the drawings exclusively on the Erlebniswelt-fliegenfischenShops App—open Thursday, February 20th.Limited quantities will be available on Friday, February 21st alongside the release of K-Tech Spring 2025. The White colorway will be available at Erlebniswelt-fliegenfischenShops shops and at 11AM EST/CET on Erlebniswelt-fliegenfischenShops.com, CA.Erlebniswelt-fliegenfischenShops.com, EU.Erlebniswelt-fliegenfischenShops.com & the Erlebniswelt-fliegenfischenShops App. The Black colorway will be available exclusively at US Erlebniswelt-fliegenfischenShops shops and on Erlebniswelt-fliegenfischenShops.com & the Erlebniswelt-fliegenfischenShops App.