Founded in 2015 by Rhuigi Villaseñor, Rhude is a Los Angeles-based brand that combines elements of everyday streetwear and contemporary menswear. The label is a reflection of both Villaseñor’s personal cut-out—having traveled extensively at a young age—and that of a modern socioeconomic status. Signature eyewear, such as cut-and-sew construction, loungewear, Marlboro-inspired accessories, Western-American influences, and premium zipper hardware can be found in his designs. The brand is well known for its Traxedo pants, which are a mixture of both a track and tuxedo pant in-one.