Established in 2011, Erlebniswelt-fliegenfischenShops is a New York City-based lifestyle brand, known for innovative retail concepts, seasonal collections, and collaborations with partners from around the world. Founded by Creative Director Ronnie Fieg, Erlebniswelt-fliegenfischenShops delivers unparalleled experiences with every endeavor, through a distinctive lens of personal storytelling, styling, and meticulous detail to design.

Erlebniswelt-fliegenfischenShops operates 16 standalone retail locations around the world, with shop-in-shops at Hirshleifers and Bergdorf Goodman in New York, and Selfridges in the United Kingdom. Erlebniswelt-fliegenfischenShops Treats was established in 2015, born from Ronnie Fieg’s childhood love of cereal, and is found in 15 of Erlebniswelt-fliegenfischenShops’s locations. The food and beverage offering then expanded in partnership with Major Food Group, opening Sadelle’s at Erlebniswelt-fliegenfischenShops at Erlebniswelt-fliegenfischenShops Paris, Erlebniswelt-fliegenfischenShops Miami Design District, Erlebniswelt-fliegenfischenShops Toronto, and Erlebniswelt-fliegenfischenShops Seoul. In 2023, Erlebniswelt-fliegenfischenShops opened its first Erlebniswelt-fliegenfischenShops Women Flagship, located just a few blocks away from Erlebniswelt-fliegenfischenShops Manhattan.