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adidas, a bit of history

adidas was founded by Adolf Dassler in 1948 in Germany with the aim of improving the performance of athletes.

The 50's saw a revolution with the rise of technology that meant innovative equipment for high-level athletes. It was the era when the Samba appeared, and that the brand developed a world-record-breaking sprint shoe and the first soccer boot designed with a nylon sole.

The 60's saw athletes push the boundaries of sport with exceptional products at the time, including adidas' launch of the first sneaker designed specifically for running, the Azteca Gold.

The 70's, synonymous with music, culture and fashion, but also historic sporting moments, brought the legendary adidas Superstar, the Adilette and the must-have white Stan Smith tennis shoe to the wardrobe. Over the course of 1975, in response to the rise of counterfeits, adidas adopted a new logo, the striped clover.

The 80's were the decade of innovation and the beginnings of hip hop. The Micropacer introduced digital tracking to the running world, while the Torsion ZX8000 became the first running sneaker to track the natural movement of the ankle.

The 90's saw another revolution. The Predator Cup quickly came to prominence on soccer fields and on players' feet with its grooves on the forefoot that allowed for better ball control.

During the 2000s, mainly existing designs and technologies were refined, but there was also a push for collaborations, such as when Yohji Yamamoto envisioned the YY MEI Brocade before creating Y-3, and Stella McCartney developed a couture sportswear line.

During the 2010s, sustainable development became a real priority and gave rise to innovations and new technologies. Witnessing and acting on the changes in the world of sport and society, in 2015 adidas unveiled the Superstar Pride Pack during Pride month, the first sneaker to support equality for all and the LGBTI movement.

The versatile spirit of the adidas collections

For several years now, adidas has been offering a range of urban clothing in addition to its sportswear range. The clothing is modernized and worn on a daily basis to get an ultra-modern streetwear style. Joggers and matching jackets are now part of every man and business's closet, combining fashion and comfort with ease. The Stan Smiths, EQT, Gazelle, ZX Flux, Superstar, Yung1 and many more sneakers are already legendary models that are part of the three stripes brand's permanent collections.

Through its collections, adidas also blurs the lines between high performance and high fashion. This is the case with its adidas by Stella McCartney sportswear collection, designed for a current style for the gym and the city. This is also the case for some of its adidas Originals lifestyle pieces that can also be worn for sports. With the philosophy that life is a constant evolution, adidas designs ever more versatile collections and items.

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New adidas AE products in Dubai, stay tuned

At Erlebniswelt-fliegenfischenShops, you will find all the new adidas products, whether it is the new sneakers or the clothes of their sportswear or streetwear range. Discover quickly on sivasdescalzo all the new products for men and women in selected and limited sports shoes, sportswear and fashion, accessories, but also new collaborations with the biggest names of the culture and the underground scene. Check out our website or mobile app to learn more and be the first to wear the new adidas products!