What Does ‘Basketball Never Stops’ Mean?

For most of us, basketball is just a game played with friends, when the weather permits, when a spare hour is to be spent. For others, Basketball is a way of life. For individuals like LeBron James, Kevin Durant, Amare Stoudemire, Sue Bird, Coach K., those who have made a living out of the sport, basketball is more than just a game. Nike’s recently launched Basketball Never Stops campaign was intended to sortie a message to the world that despite the current state of NBA negotiations, the game simply cannot be interrupted. Want to hear their personal stories and opinions? Check out the video below to hear what they have to say, and let us know what ‘Basketball Never Stops’ means to you.