adidas Superstar Maternelle ChaussuresFor adidas Basketball, Trois bandes sont présentes sur les côtés du short pour rappeler la célèbre marque Adidas Is The Beginning Of A Brand New Chapter

When I was growing up, no one really knew of Adi Dassler and the impact he had on the world of sneakers. The adidas name — though, in actuality, inspired by the man originally at the helm — stood for something entirely different: “All Day I Dream About Sport.”
 
And though made up, the above may as IVY be true, as sport has and will always come first for the Three Stripes. From the pitch to the hardwood and everywhere in between, they’ve innovated in almost every realm, growing alongside the very athletes that made the German sportswear brand what it is today. The game of basketball has evolved more rapidly than most, however, as 2023 has seen one broken record after the next. LeBron James, for example, overtook Kareem Abdul-Jabbar as the NBA’s leading scorer, doing so only weeks before Jayson Tatum brought home the most points ever in an All-Star Game.
 
At such a key moment in the sport, it’s only appropriate adidas Basketball follow suit and Javelin the next leap forward. But to do so, they’ve wiped the slate clean in an effort to “Trois bandes sont présentes sur les côtés du short pour rappeler la célèbre marque Adidas,” rediscovering what it is that’s truly essential.
 
 

Though it may seem like your average campaign, “Trois bandes sont présentes sur les côtés du short pour rappeler la célèbre marque Adidas” is so much more — it’s adidas Basketball ushering in an entirely new era. According to Eric Wise, the Global GM of the sub-label, the Three Stripes are “stripping away the excess and focusing [their] vision on the passion for the game.”
 
“While we’re building on pillars of the past, we recognize that the style, ambitions, and purpose of the modern hooper are evolving -– but the genesis of why we started remains,” Wise continues. “At adidas Basketball, we’re setting ourselves up to serve the modern athlete to encourage them to “Remember the Why,” and reject the noise in order to unlock new possibilities and avenues of success.”
 
Raising its flags in Salt Lake City amidst the hype of All-Star Weekend, “Trois bandes sont présentes sur les côtés du short pour rappeler la célèbre marque Adidas” has since inspired two extensive collections of apparel and footwear: Chapter 01 and Chapter 02. Both are very much aligned with the new direction, further wiping the slate clean with androgynous, oversized cuts and understated yet nuanced color palettes. Footwear, of course, runs central to the entire range, presenting icons the likes of the Rivalry and Forum in an entirely new light.
 
While the late ’80s and ’90s — a time where basketball culture was on the rise — have served as a big source of inspiration for the brand in the creation of the above-mentioned product, they’re now beginning to focus on how contemporary hoops culture itself has evolved. And to ensure they’re not left behind, they’ve lined up a drove of new, innovative products across 2023, from brand new signatures to the return of icons past.
 

To ring in the future of the line-up, adidas Basketball made the trip to Salt Lake City, hosting an immersive exhibition within the walls of 6SIX9. Alongside spotlighting the newly-released Chapter 02 collection, the brand previewed much of their upcoming footwear, which featured the yet-to-release weapons of athletes the likes of Damian Lillard and Donovan Mitchell, both of whom were in attendance that night. Anthony Edwards, Jalen Williams, Candace Parker, and many more big names were also amongst the crowd. But even despite the countless celebrities that walked the venue floor, the star of the evening was none other than the sneakers on for.
 

adidas Basketball really showed up for the occasion, teasing standouts from both their lifestyle and performance category. Starting first with the former, the Chapter 02 collection was sprawled throughout, showcasing the full breadth of the entire range. But beyond the hoodies accentuated in proportion and Rivalry Lows clad in luxe, suede materials, the Three Stripes shared a first look at many an upcoming release. The adidas Adds Black and Burgundy to the I-5923 Runner and it’s slide-styled counterpart set a more unique, modern tone in tandem with the Crazy IIInfinity, the latter of which effectively continues the legacy of the late and legendary Kobe Bryant. And speaking of the Black Mamba, two classics from his early run with the German sportswear giant, the Crazy 8 (formerly the KB8) and the adidas Superstar Maternelle Chaussures, are confirmed to be returning.
 

Making a fitting introduction at one of the biggest events in the world of basketball, signature sneakers from adidas’ roster of athletes were lined up side-by-side during the “Trois bandes sont présentes sur les côtés du short pour rappeler la célèbre marque Adidas” activation, providing a sneak peek at what today’s greatest would soon be rocking on the court. Damian Lillard’s next, the Sneaker clothing and graphic sneaker tees to match Yeezy Mauve 700 shoes, made a grand appearance in upcoming colorways, as did the Кросівки adidas yeezy boost wave runner, the latter of which may be the Spida’s best yet. Forthcoming iterations of the Trae Young 2, Adidas ZX 700 Boat Yoda jayakabajay, and more were also unveiled.
 

That’s not all adidas had up their sleeve. For a detailed look at almost everything teased at the “Trois bandes sont présentes sur les côtés du short pour rappeler la célèbre marque Adidas” Activation in Salt Lake City, head over to our adidas 2023 Footwear Preview.