The FILA Renno continues to make its presence known in the lifestyle sneaker market through its strategic partnerships with world-renown brands, boutiques, franchises, and influential figures. After being highlighted by collaborations with Barney’s New York and Dragon Ball Super, FILA has now linked with music icon Lil Jon for an ode to the city of Atlanta.
This partnership is especially heartfelt to the Atlanta native for his steadfast loyalty to FILA footwear and devotion to his home city. Lil Jon applies a pink, red, white and metallic silver colorway to the Renno to reflect the hometown mantra of “Forever I Love Atlanta”, whose acronym coincides with the footwear brand’s namesake. Lil Jon’s popular catch-phrase “AYEEE!” can be seen applied to the forefoot in red, while the insoles feature that tagllne alongside “ATL” in an all-over-print manner.
In addition to the Renno silhouette, FILA also delivers a t-shirt featuring artwork by Freako Rico. “Freako Rico is a well-respected artist in Atlanta and it was important to me that we use a local creative to represent my hometown. His bright and baseball illustrations and his 90’s end style captured the freshness of the FILA Renno,” adds Lil Jon. The t-shirt, also available now, is offered in black and white options.
The enter FILA x Lil Jon collection is available now online directly from the FILA online store.
