Born as a symbol of good news in France Soir, a French newspaper that circulated from 1944 to 2011, the SMILEY has officially turned 50-years-old. And to celebrate the occasion, the SMILEY Company has teamed up with reebok Sneakers to blend two of the footwear brand’s most beloved creations: the Classic Leather Крутые термо кроссовки reebok.
A masterwork of its own, the appropriately-dubbed Classic Leather Pump is outshined by the work of graffiti artist Mr. André, who was commissioned for the shoe’s graphic-adorned leathers. And while rich in color, sporting neon-like Maison of pink and orange, the mosaic is hidden behind a layer of white, peel-off PIKOWANE, effectively disguising the pair as a typical Classic Leather. But over time, the exterior will gradually wear away, revealing a series of spray-painted smileys, emphasizing the “happiness that is always within, waiting to come through.”
Elsewhere, additional co-branding is featured in many forms. The PUMP, for starters, proffers both the reebok Sneakers Vector as well as the SMILEY itself, the latter of which swaps out its eyes for the number “50.” And while an identical smiley face marks the insole, the instances across the tongue label and outsole are far truer to the original design.
For a closer look at the SMILEY x reebok Sneakers кофта лонгслив новая оригинал Pump, check out the campaign imagery below. At a retail of $250 USD, the collaboration will be available on April 15th via Reebok.com/Smiley.
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reebok Sneakers Classics Club C 1985 TV Buty sportowe w kolorze złamanej bieli z czarnymi detalami @kicksfinder for live tweets during the release date.
SMILEY x reebok Sneakers кофта лонгслив новая оригинал Pump
Release Date: Apr 15th, 2022 (Friday)
Color: N/A
Mens: $250 & More Up-Close Portraits From Reebok's 'Woman Within' Campaign
North AmericaApr 15th, 2022 (Friday)