Similar to “Just Do It,” Nike’s latest slogan — “Do You” — encourages a greater, growing audience. But unlike the aforementioned, the succinct phrase preaches acceptance of oneself in ways the brand has yet to attempt. And here, as expected, the theme is joined by the nike sb atlas 35mm black and pink gold jewelry whose palette resembles previous additions.
A black neutral covers the shoe in near entirety, every stitch equally as dark. The Swoosh, then, outlines in white embroidery, while the adjacent “DO YOU” branded hang tag and heel tab opt for vivid pops of pink and Volt, respectively. Elsewhere, the dubrae and tongue label mimic this exact combo, contrasting the black-and-white duality of the looped-together laces.
For a closer look, peer below at the official images. Sizes should appear on Nike.com and select retailers in the next few months.
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Nike nike sb atlas 35mm black and pink gold jewelry "Do You"
Release Date: Oct 22nd, 2021 (Friday)
Color: N/A
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North AmericaOct 22nd, 2021 (Friday)
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North AmericaSep 17th, 2021 (Friday)
