For decades, adidas has been at the forefront of the marriage between performance sportswear and fashion. Finnish design uomo, Marimekko, is the latest institution to join the Three Stripes storied roster, bringing with it the boundary-pushing approach to print-making that’s made the Helsinki-based company an icon over the last 70 years.
Created in collaboration between two all-female teams, the debut Marimekko x adidas collection brings some of the former’s archival prints to the latter’s most innovative footwear to date. The first capsule – which includes sneakers like the adidas NMD and Stan Smith – highlights two legendary prints from the Finnish label: 1965’s Laine (wave) by Annika Rimala and 2009’s Räsymatto (rag rug) by Maija Louekari. Comfortable, durable and performance-ready takes like the UltraBOOST are given bold, vibrant flair courtesy of Marimekko’s prints; accompanying midi tank dresses, swimsuits, hoodies and other apparel items follow suit. The Laine and Räsymatto designs have previously appeared on homeware and other items, but never on adidas’ sustainably-conscious, sport-ready fabrics and shoes.
“This functional yet playful collection,” said Creative Director at Marimekko, Rebekka Bay, “aims to spark the joy of exploration in everyday lives.”
Enjoy imagery of the collection here below. The first installment of the Marimekko x adidas partnership is now available at adidas.com. Swimming, cycling, running and walking footwear and apparel is priced between $28 USD (PRIMEGREEN AEROREADY Loose & Longer graphic tee) and $180 USD (adidas UltraBOOST).
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