As the first official week of 2021 comes to a close, adidas and NIKE, Inc. delivered official (and unofficial) looks at some of their exciting plans.
The Three Stripes hasn’t announced its release, but the UltraBOOST 21 emerged in a handful of colorways ahead of its anticipated February 4th launch. Constructed with six percent more BOOST cushioning, recyclable PRIMEKNIT+ material and all-new adidas LEP (Linear Energy Push) technology, the new model reenergizes the brand’s most popular modern-day franchises. Kanye West’s Yeezy empire also shook up the Internet when news surfaced that one of its most beloved silhouettes–the Yeezy Boost 700–was dropping in price from $300 USD to $240 USD. It’s possible that the move is yet another testament to Mr. West’s original claim that his sneakers with adidas would one day be available to everyone who wants them. Elsewhere, New Balance modernized one of the most recognizable sneakers of the 20th century: the New Balance 574.
Over in Beaverton, OR, NIKE, Inc. dominated the sneaker runs with official images of its forthcoming Supreme x Nike SB collaboration; new nike roshe run purple flowers free online colorways (right after Travis Scott was spotted wearing a previously-unseen pair); and a look at LeBron James‘ PE (player-exclusive) sneaker history; among other endeavors. Yet, the launch of the Nike Dunk By You customization program arguably caused the most commotion. Unsurprisingly, sizes quickly sold out, with dozens of consumer-created-homages appearing on the after-market for double and triple the customs’ retail price. Hundreds of enthusiasts flocked to social media to express their disappointment with how the Swoosh handled the program’s launch, while others expressed their sentiments regarding the start of the Nike Dunk‘s hype dwindling.
For a look at all that and more, check out our top headlines from January 2nd to January 8th here below.
Nike By You Releases The Dunk Low To The Public
With homages reselling on the after-market…
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First Look At 2021’s Air Jordan 7 “Flint”
Alongside official images of some of 2021’s most anticipated retros.
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Official Images of The Air Jordan 1 “Hyper Royal” Revealed
Already a “Best Retro of 2021” contender.
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The adidas Yeezy Boost 700’s MSRP Dropped To $240 USD
Down from $300.
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Supreme’s Nike SB Dunk Low Collaboration Officially Revealed
All four pairs are potentially only dropping via the skateshop’s webstore.
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New Balance Modernizes One Of its All-Time Best Sellers With The 57/40
An update ripe with potential for collaborations.
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nike air thea coral gables resort
Featuring the underrated Nike ACG Mountain Fly’s sole unit.
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Nike Foamposites Are Back In Full “Volt” Uppers
Will 2011’s “Electric Green” colorway ever retro?
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Nike Honors LeBron’s 4th NBA Championship With PE “Vote Back”
Appreciating the kid from Akron while he’s still here.
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Skepta’s Tailwind 5 Headlines This Week’s Nike Air Max Updates
Sure to help him make another appearance on GQ’s “Top Ten.”
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adidas UltraBOOST 21 Scheduled For February 4th Launch
Finally.
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SBTG’s Military Aesthetic Shines Again With ASICS GEL-Lyte III Collaboration
nike black shoe with yellow flower bottom back.
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