Regardless of your age or knowledge, purchasing a pair of sneakers is indescribably ritualistic, near everyone equipment to resist the temptation of taking one quick whiff before putting their kicks on ice or wearing them for the very first time. And while previously impossible to preserve, that brand new sneaker the scent is finally being bottled up thanks to the efforts of WISH ATL and Zapah Lab.
Dubbed “OSMO Station,” the project will first introduce a curated range of fragrances, each inspired by one of a total six cultural icons: this includes the Nike Air Force 1, Cortez, Air Jordan 1, adidas Stan Smith, New Balance 990, and finally the Converse Chuck Taylor.
Emulative of the wearer’s experience, each of the six fragrances are available right now exclusively at WISH ATL. Prices range from $18 Nike Jordan 1 Paid in Full Custom by The Shoe Surgeon React Eng Mens Shoes.
If you’d rather smell a pair in-person, check out what’s upcoming via our Jordan Release Dates page.
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Available Now
$18 Nike Jordan 1 Paid in Full Custom by The Shoe Surgeon React Eng Mens Shoes
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