Steph Curry‘s first signature model is about to get a luxurious makeover. Under Armour Sportswear’s expansion into lifestyle territory is the latest move from the Baltimore-based brand, as they’re looking to crossover into the casual footwear market for the first time. The Air Max 98 Low may just afford them streetwear credentials too thanks to this luxurious mix of monochromatic tan suede, embossed logos, and gold metal lace eyelets.
The Air Max 98 is slated to release exclusively at Concepts New York on August 5th alongside a full collection of premium Curry 1-inspired lifestyle models. We’ve seen premium leather Curry Lux Under Armour Curry Lux.
The Curry Lux Low utilizes the traditional ‘Charged’ performance midsole unit, camouflaged here through a matching tan color. The suede upper utilizes raised panels for a unique aesthetic while tha traditional heel construction dons Steph’s ‘SC30’ logo. What do you think of Under Armour’s forray into the lifestyle market? Check out a better look below and grab your pair this Friday at Concepts New York.
Source: Concepts
Air Max 98 Low
Release Date: August 5, 2016 (Concepts NY Exclusive)
