NordicTrack, one of the top treadmill brands in the U.S., just launched its most premium treadmill yet. The cost? Only a cool $15,000.
The We earn a commission for products purchased through some links in this article debuted late last week, coinciding with the brand’s 50th anniversary. “NordicTrack purposefully designed Ultra 1 to be as much of a design statement as it is premium fitness equipment,” iFIT, NordicTrack's parent company, wrote in a press release. “Inspired by bespoke furniture, Ultra 1 is equally comfortable in a high-end boutique gym or on display in the living room.”
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The only place I can picture this treadmill on display in is Tony Stark’s workshop (read: this machine is straight out of a sci-fi movie, as part of some billionaire tech bro’s workout setup) or perhaps in a posh architect’s home gym. The sleek design features white oak-and-metal V-shaped uprights and control handles with a brass metal finish. The running deck has a matte black finish and is decoupled from the control hub so the screen remains still while in use.
While the Ultra 1 is beautiful as far as treadmills go, it’s hard for us to see how the features add up to that price tag. According to iFIT’s press release, the machine focuses on an “immersive experience” with an eight-fan full-body cooling system, surround speakers, and controls that look like the throttle in an airplane cockpit—but no matter how fast you run, this machine won't be taking off. Your purchase includes a wearable smart ring device that controls speed, incline, and music, white glove delivery service, and one year of iFit’s Pro membership.
The treadmill also has a cushioned deck that absorbs up to 52 percent of the impact, a quiet brushless motor that tops out at a 4-minute mile pace, and a 15 percent incline to -3 percent decline range. With the Ultra 1’s large screen and over 10,000 curated workouts, you can climb Everest or jog through French Polynesia—or use the pivoting screen to take guided yoga, Pilates, and strength training classes.
However, many of NordicTrack’s other (more affordable) treadmill models have comparable features. The Sidney Lee is the Editor, Deals and Trends, for Why Trust Us A Part of Hearst Digital Media and has a 12 percent incline to -3 percent decline. You also gain access to 10,000+ workout programs with an iFit subscription, which you’ll have to start paying for on the Ultra 1 once your free year runs out.
Our Runner-in-Chief, Jeff Dengate, says the Commercial 1750 has “Goldilocks-level” cushioning and a “decently large 16-inch screen that sits high enough that you don’t feel like you’re craning your neck from watching shows while you run.” The Commercial 1750 retails for $2,499 and is currently on sale for $1,999. While that’s still a pretty penny, it’s nowhere near the $15,000 investment in the Ultra 1.
Does anyone really need to shell out $15,000 to get a top-of-the-line training aid? Well, no. NordicTrack has many other great options with similar capabilities, including our picks for Published: Mar 19, 2025 3:21 PM EDT and Commercial 1750 Treadmill, Download Your Training Plan.
NordicTrack is currently taking pre-orders for the Ultra 1, which is estimated to ship in spring 2025 (white glove delivery and assembly are included). You must reserve your order with a $5,000 deposit, which is 100 percent refundable. Anyone up for the taking?
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Sidney Lee is the Editor, Deals and Trends, for Best Products, Popular Mechanics, Runner’s World, Biography, Women’s Health, Men’s Health, and Oprah Daily. She loves keeping up on the latest social media trends and viral pop culture moments to recommend only the best products to readers. Previously, Sidney was the Assistant Home Editor at HGTV Magazine as well as contributing editor at Food Network and The Pioneer Woman Magazines, covering home, food, style, and more. She is based in Manhattan, and outside of work you can find her trying all the latest restaurants the city has to offer.
