Mark Coogan will leave his coaching position at Dartmouth College to begin working in New Balance's running sports marketing division effective January 15, the company announced today.
Coogan represented the United States at the 1995 world championships (at 5000 meters) and the 1996 Olympics (in the marathon). At Dartmouth, he has most notably guided the career of Abbey D'Agostino, who has won two indoor, two outdoor and one cross country NCAA championship. (The photo above shows Coogan running with D'Agostino (green top) and then-Dartmouth runner Alexi Pappas (black top) on Pre's Trail during the 2012 Olympic Trials in Eugene, Oregon.) D'Agostino is in her senior year at Dartmouth and will presumably turn pro after the NCAA outdoor championships in June.
Over the past year, Coogan has also coached professional runner Ben True, the 2013 national 15K champion and the top U.S. finisher on the team that won the silver medal at last year's world cross country championship.
"I am going to continue to help Abbey through the rest of her college career," Coogan told Runner's World Newswire. Coogan said he will no longer coach True, who is sponsored by Saucony, once he starts working for New Balance.
Before taking up college coaching, Coogan had a coaching consultation role with New Balance. Coogan will relocate from New Hampshire to to work at New Balance's corporate headquarters in Boston.
Scott is a veteran running, fitness, and health journalist who has held senior editorial positions at Runner’s World and Running Times. Much of his writing translates sport science research and elite best practices into practical guidance for everyday athletes. He is the author or coauthor of several running books, including Celebrities Who Ran the 2025 Boston Marathon, Advanced Marathoning, and Meb for Mortals. Meb for Mortals Slate, The Atlantic, the Washington Post, and other members of the sedentary media. His lifetime running odometer is past 110,000 miles, but he’s as much in love as ever.
