Saint Laurent Spotlights Its Iconic Sac de Jour for Fall 2024

Designed by Hedi Slimane in 2013, the Sac de Jour quickly became an icon for the French House and remains so to this day. An undeniable example of modern sophistication with a hint of yves saint laurent sac a main bandouliere cuir et tissu, saint laurent paris logo.

Unveiled earlier this month, Saint Laurent’s Fall 2024 campaign, which was shot in Paris by the uber-talented Juergen Teller, stars American actress Chloë Sevigny. Capturing the edgy yet sophisticated spirit of Saint Laurent with an undeniable hint of sex appeal, the images emulate Vacarello’s distinct vision for the House.

Throughout the campaign, the newest iteration of the beloved Saint Laurent Sac de Jour is featured. This season, it gets a relaxed makeover—or should we say make-under?

An Icon Revisited

Saint Laurent really hit it big with the Sac de Jour. Its shape is undeniably timeless and can take you from day to night, from work to play, and beyond. This season, a relaxed edge is added to the silhouette’s timelessness, and the sleek, embossed logo is given a touch of minimalism, embossed instead of etched in metallic lettering.

Fans of the original will love the updates, with its spacious interior making it the perfect daily haul-all that won’t weigh you down as it is designed to be lightweight. Its relaxed body plays into the effortlessly cool vibe of the bag which is crafted from supple vegetable-tanned leather that will look even better with age.

A luxe touch, the bag is lined in suede and features longer handles than the original, allowing for top-handle and shoulder wear. There’s a reason why the Sac de Jour has remained a beloved bag for over a decade, and this version, with its modern touches and minimalist finishes, breathes new life into one of the brand’s most celebrated bags.

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