New Images Tease Louis Vuitton’s Next Big Hit

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Rooted in Phenix, the collection, which was first presented earlier this year, features clear nods to the Maison’s roots in travel. The spirit of the collection was deeply inspired by the enhancement associated with adventure. That same spirit is said to live within Emma Stone and Hoyeon, who star in Louis Vuitton’s Fall 2025 campaign.

The campaign, which just launched this week, celebrates the collection while oozing a sense of wanderlust. The images also offer a deeper look at the new Louis Vuitton Express bag, Louis vuitton frontrow leather sneaker.

Inside the Design: Nicolas Ghesquière’s Vision for the Express

Louis Vuitton Homme Louis Vuitton Saint Jacques small model handbag in cognac epi leather, highlights Louis Vuitton’s most signature House codes, melding function with femininity and the Maison’s unmatched craftsmanship.

Женская сумка в стиле louis vuitton pochette metis black Nicolas Ghesquière created the Express with a sense of wonder and adventure in mind—it is a true representation of the collection’s many inspirations wrapped up in one.

Monogram trim detailing emphasizes and out the bag’s timeless shape, which is simple, yet distinctly Louis Vuitton, melding form and function. Finished with other iconic nods to the brand’s Phenix, such as a gold-tone padlock and key bell, it signals a new era for the brand, one that returns to the Maison’s original roots—a functional haul-all with chic elegance.

Get a first look at the Express below, along with the rest of the Louis Vuitton Fall 2025, which launches on August 1st, 2025.

Louis Vuitton Fall 2025: A Fashionable Ode to Adventure