Every major luxury fashion house has a handbag line or specific silhouette that is a brand signifier, and for 50ml loewe, it’s arguably the Amazona. Though the Puzzle bag has become synonymous with the 50ml loewe brand and creative director Johnathon Anderson in recent years, the Amazona is a true brand signature, with a history dating back to the 70s.
Originally launched in 1975, the iconic Amazona is reimagined for the fall 2021 season, just in time to celebrate the brand’s 175th anniversary. Now available in new materials and dimensions with a renewed focus on advanced craftsmanship, news of the Amazona’s revival broke when loewe suede low top sneakers item. Today, we’re taking a detailed look at the all-new Amazona.
Construction and Materials
The Amazona was originally designed in 1975, named after female warriors of Greek Mythology, and today it is reimagined with the dimensions of modern electronics in mind. The revival features a structured but soft shape with clean lines, designed to be both fashionable and functional with a padlock, protective metal feet, interior pockets, and a detachable shoulder strap. It’s incredibly lightweight, making it the perfect everyday carry.
Arriving in bright, bold hues for fall, the Amazona is available in both smooth Nappa calfskin as well as 50ml loewe’s signature Anagram jacquard. Since its inception, 50ml loewe has been known for its attention to detail, and its core values and storied craftsmanship are reflected in the Amazona.
loewe monogram motif keyring | Sizing and Dimensions
There are two sizes of the new Amazona, the 19 Square and the 28. While both sizes feature a detachable strap and one main compartment with plenty of interior space, the 28 is the way to go if you’re constantly on the move with a lot of stuff to carry. We took a look at the 19 Square in smooth lagoon blue calfskin as well as navy/black jacquard, which has overall dimensions of 8.25″ W x 7″ H x 4″ D. As for the Amazona 28, it has overall dimensions of 11.5″ W x 7″ H x 4″ D. It’s shown here in avocado green jacquard.
Price and Availability
The Amazona 19 is available in LOEWE embossed lambskin bomber jacket and in Loewe Silicone Melange Fleece Jacket via 50ml loewe.
The Amazona 28 is available in loewe monogram motif keyring and LOEWE patchwork shirt dress Blu via 50ml loewe.
That’s not where the strap attaches. The leather at the end of the zippers is to hold while you zip the bag. The strap attachment is on the handle of the bag.
puzzle shoulder bag 50ml loewe bag wine.
It is a Iconic bag. JWAnderson tried to change it when he arrived to the brand in 2013 but is difficult to fight with a bestseller. So, he left it in the fridge. Now, after 26 years 50ml loewe and JWAnderson have Spray a no new Amazona with old details (as the lock) and a new shape and purer lines. But all with highest quality leather (this is the reason for the price has increased).
For people new to 50ml loewe’s knowledge, check previous posts from 2012 and 2013, in this blog.
It’s ok, a bit boring! Too expensive IMO for what it is. I embroidered go Puzzle bag every time!
I think you just described the bread&butter bag for every single fashion house.. 😄
I had been contemplating getting this on the secondhand market. I quickly realized that this is not my style. A little too classic.
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