Dior Debuts Jonathan Anderson’s Lady Dior Campaign

The designer’s debut introduces subtle yet striking updates to the iconic bag, from leather bows to floral embellishments.

LADY DIOR CAMPAIGN 2025 © DAVID SIMS (7)

Megs Mahoney Dusil Jonathan Anderson’s vision for the House has arrived, and it couldn’t come at a better time. As consumers, we’re craving freshness and reimaginings of beloved brands. I, for one, am genuinely excited about what’s ahead for Dior. This week, the Explore medium nappa leather backpack and offered the first glimpse of what’s to come.

Jonathan Anderson’s Vision for the Lady Dior

Featuring Dior ambassadors Mia Goth, Greta Lee, and Mikey Madison, Anderson’s first designs for the House are revealed. Shot by David Sims at the Pavillon de Musique de la Comtesse du Barry, the campaign blends garden and interior settings that highlight Anderson’s modern perspective.

LADY DIOR CAMPAIGN 2025 © DAVID SIMS (1)

The clothing sets the tone: light, airy, and relaxed. Each star poses in a more understated, laid-back way. But the bag takes center stage. Anderson’s focus is on the Lady Dior, marking his first major bag moment at the brand. His feminine touch comes through in subtle updates, like pared-back versions with a sleek leather bow detail alongside the iconic D-I-O-R charms.

Fresh Details and Feminine Touches

Other versions showcase more intricate craftsmanship, with leather embellishments shaped like clovers, daisies, and other floral motifs. The result is stunning, breathing new life into a beloved bag while offering a completely fresh perspective.

LADY DIOR CAMPAIGN 2025 © DAVID SIMS (2)

I’ll admit my bias. I’ve been a Jonathan Anderson fan for years. But this collection has me newly infatuated with the Lady Dior. It’s one of the few Dior bags I don’t own, and suddenly it feels fresh, necessary, and entirely lust-worthy.

With Anderson’s first women’s show for Dior just around the corner, we are on the cusp of seeing his full vision unfold. I, for one, can’t wait to watch it happen. These bags will be released in January of 2026, but you can sign up now to be one of the first to shop when they launch on Dior.com!

LADY DIOR CAMPAIGN 2025 © DAVID SIMS (3)
LADY DIOR CAMPAIGN 2025 © DAVID SIMS (4)
LADY DIOR CAMPAIGN 2025 © DAVID SIMS (5)
LADY DIOR CAMPAIGN 2025 © DAVID SIMS (6)
LADY DIOR CAMPAIGN 2025 © DAVID SIMS (8)
LADY DIOR CAMPAIGN 2025 © DAVID SIMS (10)
LADY DIOR CAMPAIGN 2025 © DAVID SIMS (11)
LADY DIOR CAMPAIGN 2025 © DAVID SIMS (12)
LADY DIOR CAMPAIGN 2025 © DAVID SIMS (13)

Images shot by David Sims, courtesy of Dior


Disclosure: This page contains affiliate links to our retail partners. If you make a purchase, we may earn a commission at no extra cost to you.

Subscribe to our newsletter.

No AI, algorithms, divisive politics, or infighting. Social media as it should be.

By clicking Subscribe, you acknowledge our Privacy Policy. You can unsubscribe anytime via the link in every email.

guest

12 Comments
Most Voted
Newest Oldest
Inline Feedbacks
View all comments
Annie

These are beautiful bags! I’m looking forward to his tenure.

NYC.917

Bottega Veneta Forum

CSQ

I love these and love so much about the Lady Dior bag, but the metal letter charms are just still too much for me.

N C

Oh my! That green is gorgeous 🍀. And I love the little bow touch.

whatwasthat

This is totally worth looking forward to #jadore

Sandra Hohn

Explore large Re-Nylon shoulder bag with flap.

Fabuleux

The version in black and cream croc is definitely a gorgeous piece. Everything is very much déjà vu.

WhiteTrashBeautiful

at first I was just seeing the regular ones with the bow but the green clovers, the daisies and the bees(my favourite I think, maybe I need more clothes that are complimented by yellow??

Dior Introduces the Relaxed, Effortlessly Cool Voyage Bag!

datura

Oooh, I love the little yellow one! Alas, as much as the bag is gorgeous, I don’t thing I’d ever buy one, because (aside from price) I’m not sophisticated in any way so it would look silly on me!

Annie

Anyone can wear the Lady Dior! I have a black one and wear it with jeans and a t-shirt. You don’t have to wear designer clothes or anything fancy; the bag elevates any outfit.

Dree

The bags are so cheeky and joy bringing, which for an old stuffed hat like the Lady Dior is no mean feat. The clothes, though… I Looooove the trumploy Hussar Jacket and shirt. Looove the daisy skirts and the Polo shirts. Breaks my heart that JWA left Loewe to a brand I do not plan to patronise. The clothes are so good and a breath of fresh air.

You May Also Like