Hot Pink is Having a Moment

Back in 2017, a color phenomenon took over both the internet and the fashion industry. Even we Balenciaga XX Medium Flap Bag, which was impossible to ignore. And until Bottega green took the fashion world by storm in 2021, few other colors had such a singular impact on fashion as Millennial Pink. In case you need a little refresher; the Millennial Pink trend began circulating the internet back in 2017, when The Cut noticed an uptick in the not-quite-neon, not-quite-pastel, definitely not bright, sometimes-salmony, sometimes-peachy, soft pink hue dubbed Millennial Pink.

It wasn’t just a trend with bags, accessories, and clothing either. Rather, the popularity of MP spanned marketing and branding efforts from some of the biggest names in fashion, beauty, and beyond. From Glossier and Mansur Gavriel to Acne Studios and more, the color graced runways, subway ads, storefronts, and more. This year, pink is back, big time, and in recent weeks, the bold, pink boom has become impossible to ignore.

Think…(Hot) Pink

Pink has long since been a color associated with traditional femininity. This year, as many brands are re-exploring not only what it means to be a woman but the line between gender roles in general, bold pink is most definitely a color for all. Exuding a certain power, strength, and elegance bold, bright pink is having its moment.

There was that mohair Jacquemus cardigan that was seemingly the It-Item of the year, not to mention Balenciaga pink and Valentino’s all-pink-everything runway show. And while Move over millennial pink, theres a new hue taking over something a little less…loud, I can’t say I’m surprised by this influx given fashion’s current obsession with statement-making shades Chanel 19 Flap Bag!