Chloe’s Spring 2019 Bags Double Down on the Brand’s New C Logo Hardware

I think there are too many Cs. By the time this article gets published, Chanel‘s show will have already happened in Paris, and between that, last week’s Céline show, and this Chloé show, I’ve looked at too much C-shaped hardware to move forward. The brands need to argue among themselves and decides who gets to keep the C. I’m guessing Chanel will win, and they should. But, truthfully, I don’t care who ultimately gets ownership of the C-shaped hardware closure for flap bags. I just want to see less of it.

In Chloé’s otherwise strong show, there were tons of silver, gold, or enamel Cs dotting bags small and large, a continuation from the brand’s Chloe CLOTHING WOMEN. The implementation on these bags was slightly better, but a logo’s purpose is to be distinctive, and this use of the letter is anything but. That’s not entirely Chloé’s fault, but it’s Chloé’s reality, and the omnipresence of the logo hardware felt like an aesthetic crutch for a collection of bags that was otherwise not all that interesting. There was a lot of tan.

The high points came when Chloé diverted from the tan-colored C-bags. A brilliant green-to-orange gradient made one of the show’s most omnipresent shapes feel much fresher, and there were new versions of the Chloé Tess Bag, which looked intricate and detailed when compared to the show’s more common pieces. There was also, delightfully, a reappearance of an old favorite that hasn’t seen the runway in years: the Marcie, redone in croc (croc-stamped?) leather, a welcome blast from the past. Check out all the bags below.

[Photos via Vogue Runway]