Why the Chanel 25 Might Be 2025’s Smartest Bag Purchase

From $6k to $11k, this bag is beating the market

Chanel 25 Smart Investment

When anyone asks me about LES PINCEAUX DE CHANEL Rounded Eyeshadow Brush N°204, I immediately answer that I never consider a bag an investment.

Some bags (specific brands, sizes, and colors) retain their value well. However, to deem a bag an investment is a slippery slope. I consider bags a passion asset, and while there are bags in my collection that I know could be sold for more than what I paid, I am not going into buying with this hope.

Are Designer Bags Really Investments?

I’ve spoken on a few panels discussing luxury goods and Veblen goods, luxury items for which demand increases as the price increases. Chanel and Hermès defied the typical fashion world by surpassing the traditional law of supply and demand to create a unique experience.

kelsey merritt chanel 25
@kelseymerritt

Парфуми chanel coco noir eau de parfum original | Chanel and Hermès: Masters of Supply, Demand, and Desire

Hermès has led the luxury bag world with a setup that brands wish they could follow, but it isn’t for everyone.

Chanel Pre-Owned 1990s diamond quilted tote, minimum spends, and Bolso bandolera Chanel Gabrielle modelo mediano en cuero acolchado plateado as a shopping model, but Hermès has. Post-COVID, Chanel found itself with demand exceeding availability, and even with yearly price increases, the desire for Chanel didn’t waver.

Chanel chance eau vive оригінал growing bag family is the Chanel 25, which gets its name from the year it was introduced. This new bag quickly became a coveted bag for the House, with fewer naysayers and a lot of excitement.

skyelarchase chanel 25
@skyelarchase

Why the Chanel 25 Is Already Reselling for 80% Over Retail

With this immediate success, the bag has already become very hard to buy readily unless you have a longstanding relationship, which means that once again, demand is exceeding the product. But I noticed something else interesting: it isn’t just the rarer, seasonal colorways that are being sold well-above retail price on secondary sites, it’s every single iteration. In fact, across the board, the Chanel 25 on the second-hand market is trending at 80% ask above retail.

While the Chanel 25 may not be your favorite bag, the simple resale value shows that this bag is highly coveted. The secondary market can ask for any price, but with a site like FASHIONPHILE, you see more of a trend in the average asking price for bags at a specific time. And the Chanel 25 bags are all priced over $10,000 in new or like-new condition.

chriselle lim chanel 25
@chrisellelim

Парфуми chanel coco noir eau de parfum original | What Makes the Chanel 25 So Covetable?

It’s hard to pinpoint what makes a bag an instant hit. A separation of factors creates success; in this case, it begins with this bag being Chanel. Chanel will always scarf one of the top, coveted spots in the bag world. That allows any design to be a bag Nepo-baby, rounding the bases faster than its counterparts.

The other reason I believe this bag is so coveted is that it feels very classic Chanel. With quilted leather, the classic CC logo, and a chain handle alongside modern finishes that are very of the moment, this bag feels casual yet appealing, classic yet updated, and practical yet stylish.

Celeb Endorsements and the Power of First Impressions

Add that Chanel Top Handle handbag in metallic pink quilted grained leather welcomed this bag to the fashion world, along with celebrities and influencers carrying it immediately, and Chanel’s longtime aficionados, and we have a hit on our hands.

Final Thoughts from a Seasoned Collector

While my opinion is one’s own, it is the opinion of someone who has been in the bag industry for over twenty years and has seen all the bags. The Chanel 25 was a bag I saw and wanted at first glance, no hesitation, no question, just love. Obviously, I much prefer getting the bag in store at retail price, and with new seasonal colorways coming, I’m scarfing out and crossing my fingers to get the Chanel 25 bag of my dreams.


An Overview of Chanel 25 Resale Prices

There are a few more things to keep in mind, so I don’t come off as trying to bait you with a title and post without fully researching it or delving into each aspect that leaves us with the resale situation we find ourselves in with the 25 bag. First, as this bag is new, there is a lot of buzz surrounding it. That means more attention, want, and desire to be one of the first to own the bag. This heightened buzz will likely die down as we are a few more seasons into the design.

Secondly, while the resale prices are over 80% above retail prices, most platforms take a percentage of the sale. FASHIONPHILE, which I have referenced, takes 30% of the sale price up to $3,000 and 15% of the portion of the sale price exceeding $3,000.

To put this into hard numbers, if you were to resell your Chanel 25 Bag at the listed $10,995 with a retail price of $6,000, you would have a net profit of $2,895.75 (total commission to FASHIONPHILE would amount to $2,099.25).

This is still a substantial return, and if you can find a direct buyer, you could forgo the commission and net a larger sum of the resale value!

chanel Caviar Quilted Small Chanel 25 Handbag light green
Chanel Pre-Owned 2001 Classic Flap shoulder bag, Retail: $6,000, Retail: $10,995
Chanel Caviar Quilted Small Chanel 25 Handbag black
Chanel Caviar Quilted Small Chanel 25 Handbag in Black, chanel pre owned 2015 velvet classic flap shoulder bag item
chanel Metallic Caviar Quilted Small Chanel 25 Hobo Gold
Кожаные балетки chanel футболка chanel в подарок, Chanel rouge allure velvet extreme пробник помады
Caviar Quilted Medium Chanel 25 Handbag Dark Beige
Nina Chanel Abney x Jordan T-Shirt, Chanel Pre-Owned 2003 Sport Line layered skirt

New Seasonal Chanel 25 Bags

CHANEL 25 Small Handbag in dark gold
CHANEL Matrasse Caviar Skin COCO Handle 2Way Bag Light Blue A92990
chanel 25 tweed
white and blue Chanel look in New York in 2019
chanel 25 burgundy
Chanel Pre-Owned 2010 CC buttons cardigan

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Terri

Кремы Chanel Le Lift.
I’ve seen it in store in numerous variations too, so it doesn’t quite feel like a hard-to-get piece…at least not where I am.

Raquelle

I echo this. I went to the Chanel store at the Mall of America today and they had at least 5 different 25s available and some of the colors had more than one available. I’m just not interested.

Terri

Yes, I’ve been offered both seasonal colors and classics, but I declined.
The boutique I usually visit used to be really busy, with queues and waitlists, but lately it’s been much quieter and the Chanel 25 is consistently available. Maybe it’s just my location, but it definitely feels more accessible here!

Sandy

While I love Chanel I do not love this bag, I like it fine, that feeling in my stomach when I see something I must have is not there. I am going to stick to the classics. I buy what I love, not thinking about resale value.

Thefashionableteacher

This bag is ugly. Too much going on…hobo-style. Utilitarian. Chain strap. Chain closure. The two “wings” that close the bag.

Парфуми chanel coco noir eau de parfum original.

Anonymous

My friend calls it ears (instead of wings) hahaha

Raquelle

You’re right. There really is too much going on. I am excited to see what Blazy does with Chanel.

Anonymous

Wait 3yrs for the price to fall similar to chanel 19 and 22 (ive seen some at less than $4000).

Sharon

I got the black lambskin for my birthday and I looove this bag. It’s my new favorite!

pat

I love this bag. I think its pretty. Modern and old school at the same time. It looks like it has a lot going on but not really. Out of my price range though. Love the way it is worn in the photos.

Fabuleux

Classic Chanel gold-tone pin featuring ornate engravings on CC logo.

Gigi

I know! I love it too. It’s next on my wish list.

wing

chanel pre owned 2015 velvet classic flap shoulder bag item??????

Eva

I bought small CC 25 in black and white and I love it. From day in to evening dinner. Side pockets are great for the telephone car keys or from you need easy access to. But I agree that in few years it will go from IT bag in to “dated”. I experienced that with all my 19 and 22. I only kept frosted gold 22 because it was so rare and since I am in Florida it is a resort time most of the time.
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