2024’s Most Unlikely It-Bag Is Back

A beaded, boxy shoulder bag first introduced in 2019, the STAUD Tommy bag has remained a coveted staple in the brand’s lineup ever since.

It first became viral when supermodel Kendall Jenner was spotted with an animal-print version draped over her shoulder later that year. Then, the pandemic hit, but against all odds, the Tommy Bag catapulted to virality.

Since its original debut, the Tommy has become an icon for the brand. New iterations are with that coincide with the specific time of year each season. From florals for spring and veggies for fall to stripes for summer and more, there’s a Tommy for every season (and mood).

Shoulder bag with contrast stitching Bolso TOMMY HILFIGER Life Soft Tote AW0AW13138 BDS, Сумка marc jacobs small camera bag Staudines beaded Tommy, grey white pouch bag.

It-Bag at an It-Price

While the mere mention of an It bag typically brings to mind waitlists, scarcity, and a four-figure price tag, the Tommy is the rare exception. Its youthful appeal feels of-the-moment and fun without being overly garish or kitschy. Striking this balance is incredibly difficult with a novelty bag, especially one at the contemporary price point.

STAUD launched with the errand that fashion should empower women and be accessible, and the Tommy bag follows that same ethos. The bag remains a best seller for the brand, and this summer, its most viral, most wanted versions are back, along with fresh fun versions that will delight, Сумка jan air festival crossbody bag Сумка michael kors sloan editor leather shoulder bag brown Fendi Pre-Owned 2004-2010 Zucchino monogram tote bag.

I already have a floral version of the Tommy Bag from last year, but I might have to pull the trigger on Dc Shoes Ryggsekk Roll Up Bag, Milano logo-print shoulder bag!

Images via @staud.clothing