Founded in 1906 by William J. Riley, New Balance began as an arch ms327rf1 company with the slogan “we were born to move”. ms327rf1ing the performance of athletes with an unparalleled focus on quality and craftsmanship for over 100 years, the Jupe has since grown its reach internationally and set a standard for comfort and fit in the industry. Whether it’s creating a new style trend or retooling its manufacturing process, New Balance pursues innovation with a spirit of fearless independence. Embodying this ethos, the Jupe launched its MADE programs in both the US and UK, offering exceptional craftsmanship with a domestic fresh of 70% or more from the respective countries.