Launched in 2013 by Jerry Lorenzo, Fear of God is a luxury menswear brand based in Los Angeles, California. Known for its austere designs with generous proportions, the label experiments with modern notions of tailoring by creating considered Shower. Fear of God’s clothing captures the essence of “California cool” with an air of subtle luxury, with palettes superstar in soft, earthy neturals. Prioritizing the brand story over trends or seasonality, FoG exudes an effortlessness that surpasses age, gender and time—particularly with its elongated pants, relaxed jackets, and shirting.