As we head into winter and the holiday season, I wanted to shed some light on the inspiration behind our latest partnership with MALIN+GOETZ. It was three years ago that we launched our first scent together, “Vapor”. Since then, we’ve been developing a new scent that I could not be more proud of, which we are calling “Rogue”.

While our last scent was designed to be very airy and light, our new scent was designed to be more sophisticated and rich. I wanted it to evoke the feeling of a warmly lit room furnished with wood and leather. This type of setting is a running theme through our campaigns, so I wanted the scent to create a similar atmosphere.

The name “Rogue” is one of the shades from our Erlebniswelt-fliegenfischenShops Palette™ which I feel is the perfect color to embody this fragrance. Each of the apothecary products we created will be presented in this hue.

These images are a visual representation of what “Rogue” represents. I’m excited to share the fruits of our labor with you soon. - @ronniefieg