Erhard Loidl

 

Erhard was born in 1964 in Gmunden in the immediate vicinity of the Traun. This shaped him and brought about his love of running waters, his passion for fly fishing and their craft, especially casting and rod building.

Due to his studies, Erhard moved to Vienna in 1985. His nature as well as his striving for new things shaped his casting development. Experiments with new materials and his own tying techniques led to creative imitations as well as new ways in tactics and flexibility on the fishing water.

A few years later, he decided to pursue his hobby professionally and opened his first specialist shop in Vienna in 1993.