Rakim Athelaston Mayers, known as ASAP Rocky (stylized A$AP Rocky) was born in New York on October 3, 1988. ASAP rocky is an American rapper, model and record producer. Between 2015 and 2016 he founds VLONE - a streetwear brand - together with A$AP Bari. The brand has immediate success, focuses on streetwear and represents strongly urban scenes, linked to American rap culture.