Originally known as Fratelli Prada, the fashion house was founded in 1913 by Mario and Martino Prada, who opened a shop of leather, bags, luxury travel accessories in Galleria Vittorio Emanuele II in Milan. Soon, thanks to the products high quality, the boutique became a reference point for high fashion. Currently Prada is one of the leading luxury fashion brands in the world, as well as the owner of realities such as Church's and Genny.