Founded in Japan by Hiroshi Fujiwara (1964) Japanese music producer, also known as the godfather of Ura-Harajuku fashion (Japanese street known for fashion boutiques). Fujiwara is a globally influential streetwear designer, pioneer of Nike's "HTM" line and Levis "Fenom" line. The artist launches his first brand, Good Enough, in the late 1980s. Good Enough then gives way to a new project: Fragment Design, a popular brand to which Fujiwara dedicates most of its work to date.