The origins of the Evisu brand date back to 1991, when Hidehiko Yamane, attracted by the success of Levi's jeans, chose to found his own denim company. An attention to detail, the craftsmanship of the design and the iconic multicolor "seagull" logo printed on the back of the trousers are the ingredients of the brand's international success. Over the years he has collected great successes and important collaborations, such as those with BE@RBRICK, Pepsi, Champion, Alpha Industries and Keith Haring.