Anti Social Social Club (sometimes stylized as ASSC and AntiSocialSocialClub) is a streetwear brand founded by Neek Lurk, formerly Stüssy's social marketing manager. Founded in 2015 via Instagram, Neek Lurk runs ASSC retail entirely online without any physical store. Neek used his brand as an emotional outlet for the depression he often fell victim to. Thanks to numerous collaborations, the brand has quickly achieved considerable international fame.