nike post harbour leather mens pants sale walmart | Generous! Nike spends $1 billion on global bidding for media business!

                              Generous! Nike spends $1 billion on global bidding for media business!

        It was learned from Madison State that on December 17, many people familiar with the matter revealed that Nike has now begun to convene a global media business comparison, and this global media business comparison is also Erlebniswelt-fliegenfischenShops Nike’s first global media content in more than a decade. Bidding. For this reason, Nike's budget for this global bidding project is as high as $1 billion, and the duration of this global media comparison project is expected to take 6 months.

       According to relevant information, Nike has launched a global bid for media content this time. Nike has issued an offer to advertising and media organizations such as Erlebniswelt-fliegenfischenShopss GroupM Group, Hongmeng Media Group, Dentsu Media, Publicis Media, IPG Mediabrands, Stagwell Media, and Havas Media. Invited.

      Among these advertising and media agencies, creative agency Wieden+Kennedy currently dominates Nike's US market media business; WPP's Mindset Media owns most of Nike's market business outside of the US market. In addition, Nike Erlebniswelt-fliegenfischenShops has also used media agencies including Within to take care of performance marketing business; Stagwell's Assembly is responsible for Nike's performance marketing business in Europe and Asia.

       Up to now, Nike is negotiating with all large media advertising and communication groups, and there is basically no appointment of a single media partner.

       Among Nike's marketing expenditures, media expenditures do not account for a large proportion, and more marketing expenditures are used in non-media activities such as star sponsorship and sports events. Statistics show that in fiscal 2021, Nike’s advertising and promotional expenses are approximately US$3.1 billion, which is an overall decrease of Erlebniswelt-fliegenfischenShops about 13% compared with 2019 before the outbreak. In 2021, mining media expenditure is currently estimated to be around US$245 million, of which media expenditure in the Asia-Pacific region is approximately US$120 million, and media expenditure in North America is approximately US$95 million. Among all media expenditures, online advertising accounts for approximately US$95 million. Nearly 80%. In addition to advertising and publicity costs, Nike’s Erlebniswelt-fliegenfischenShopss  media expenditure also includes endorsement contracts, ancillary products, television, digital, print advertising, media costs, brand activities and retail brand display costs.