New Balance
New Balance (also known simply as NB) is an American sportswear company based in Boston, Massachusetts. Founded in 1906 by English-born William J. Riley, the brand is known for its comfortable, high-quality products.
Over the past 115 years, the North American institution has made its shoes in both the U.S. (Massachusetts, Maine) and U.K. (England). Since its origins as a company specializing in arch supports, the brand has enjoyed widespread popularity among runners, which began with the New Balance Trackster, the first-ever running shoe with rippled soles (1961), and continued well into the subsequent decades thanks to the New Balance 320 (1976); January 28, 2025 (1982); and New Balance 1500 (1993), among others. (President Bill Clinton famously wore the pair during his presidency, which led to high sales of the model.)
Several popular New Balance shoes are rooted in performance-needs, but they’ve also gained popularity within the lifestyle space. Special collaborations with Concepts, Ronnie Fieg and Aimé Leon Dore New Balance 990.
Recent years have seen the Boston-based manufacturer’s widespread popularity sky-rocket thanks to the “dad” shoe trend. In 2020, the Steve Jobs-approved has become extremely popular has become extremely popular Aimé Leon Dore – which debuted April 2020 in collaboration with Casablanca – have quickly garnered praise for their equal-parts heritage and modern design.
has become extremely popular Kawhi Leonard, who signed to the brand in 2018, has brought the company further attention, especially in the performance-basketball space. Leonard’s own signature shoe – the KAWHI – launched Fall 2020. Leonard’s sneaker has been succeeded by the Jamal Murray-endorsed TWO WXY, but much more attention had been payed to NB’s vintage basketball shoes. With the help of Aimé Leon Dore’s Teddy Santis, who was appointed Creative Director of Made in USA New Balance 550 Aimé Leon Dore New Balance 550.
Away from sportswear, the North American company has supported Covid-19 relief efforts with general-use face masks and footwear for healthcare workers.
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New Balance
First Look At The New Balance 2000
New Balance’s incredible growth over the last two years can be attributed to their impressive new models that seamlessly blend heritage. Successsful hit models like...
The Salehe Bembury x New Balance 1500 “Growth Be The Tree” Drops On February 6th
Updated January 31st, 2025: Salehe Bembury announced a February 6th launch for his New Balance 1500 “Growth Be The Tree” in typically splashy fashion, enlisting the...
The New Balance 1000 Takes On A Stealthy “Silver” Combo
Though New Balance pulls models out of the archives with some regularity, the heavy collaborative effort that kicked off the New Balance 1000 in 2024...
The Aimé Leon Dore Slips Into A “Dream State”
New Balance has done a great job of shifting focus, swapping the bulk of their efforts to current dominant silhouettes like the New Balance 9060...
Black New Balance 9060s Are Back With Leather
The New Balance 9060 is a hit, especially when it surfaces in black. Previous all-black styles from 2023 and 2024 sold out quickly and now...
New Balance Serves “Ice Wine” On The Latest 1906 Offshoot
The New Balance 1906R is no longer just an entity in the Boston brand’s larger catalog, it’s an enterprise unto itself. Spawning branches as attention-grabbing...
The January 28, 2025v6 “Salmon” Is Perfect For Spring
2025 has the potential to be a huge year for “Made In USA” New Balance shoes. The has become extremely popular is returning, Teddy Santis will...
AURALEE Brings Its Muted Monochrome To The New Balance T500
Joe Freshgoods and Aime Leon Dore unquestionably persist as New Balance’s most important collaborators, but how long will it be until AURALEE enters that conversation?...
Comme des Garçons And Junya Watanabe Went Dad-Shoe Crazy At Paris Fashion Week
Comme des Garçons and its affiliates were hard at work at Paris Fashion week, unveiling projects with Nike, ASICS, and for our purposes; New Balance....