Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano Travis Scott Shoes.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain March 31, 2025.
Asics
The ASICS GEL-Nimbus 10.1 Wears Michigan Colors
ASICS’ dominance over the tech runner market may be defined by the GEL-Kayano 14, but it’s certainly not restricted to it. The ASICS GEL-Nimbus 10.1...
The ASICS GEL-NYC Unearths A “Moonrock” Edition
The enduring dominance of the ASICS GEL-Kayano 14 may overshadow the success of the ASICS GEL-NYC in blogosphere, but in any metropolitian city, you’re likely...
Introducing The ASICS GEL-Sekiran
ASICS is continuing to expand its flourishing Sportstyle catalog with new silhouettes rooted in running heritage. The GEL-Sekiran is the Japanese brand’s latest, pulling influence...
Comme des Garçons SHIRT Brings Spring Plaids To The ASICS GEL-Lyte III
No imprint has quite the universal reach like Rei Kawakubo’s Comme des Garçons does. It’s collaborative limits are still unknown as they’ve crossed brand lines...
ASICS Molds A Versatile “Steeple Grey” GEL-NYC
Angelo Baque’s AWAKE NY x GEL-NYC marked a big moment for the ASICS Sportstyle niche, bringing immediate hype to a new model that’s since become...
The ASICS GEL-Kayano 14 Looks To The “Arctic Sky”
Be it in the collaboration realm or conventional GR pairs, nothing is slowing the ASICS GEL-Kayano 14 down. Though it’s still shocking for some Swoosh...
The ASICS GEL-Kayano 14 Continues To Impress In “Sepia”
The year is 2025 and ASICS are everywhere. Due in no small part to TikTok and its Gen Z users, the GEL-Kayano 14 has become...
ASICS Is Bringing The Epic “Pink Glo” To The GEL-1130
Would you be willing to break the bank for a pair of general release ASICS? If so, you’re fiscally irresponsible not alone. The GEL-Kayano 14...
ASICS Electrifies The GEL-Nimbus 10.1 In “Lemon Spark”
Even though his name might not be attached, Kiko Kostadinov’s influence looms large over the ASICS GEL-Nimbus 10.1. Introduced in 2024, the hybrid sportstyle model...