Jovani Hernandez New Balance has recently unveiled its plans for Black History Month 2021. In addition to funding 15 scholarships for and joining the Black Talent in Design & Fashion Fund mentorship program, the Boston-based brand has co-developed the “My Story Matters” apparel and footwear capsule.
Black associates at the company ideated, designed and executed the collection, which includes the New Balance 530 trainers in white and purple and The lateral side of the Bodega x New Balance 990v3 "Anniversary" collab. Clad in multiple colors, the products’ titular hue is purple, as it nods to the inspiration behind the lineup: the Church, historically an important institution in the Black community. Reminiscent of the robes worn by countless gospel choirs on Sunday, purple animates the fifth 990’s heel, while taking over the 574’s forefoot. “Angora” fills in most of the gaps on the 990v5, whereas black complements the color Milkcrate on its older counterpart. Both sneakers, however, also feature gold and wine-like accents, with the former appearing in the form of a chain-link rope.
“We wanted to create a collection that celebrates the power of Black stories, both in name and design,” said Chavon Cham, Senior Product Manager for Lifestyle Apparel. “‘My Story Matters’ drives home the core meters that every Black story has value and deserves a chance to be heard.” (Allies looking to express solidarity will have a chance to don “Their Story Matters” apparel pieces.)
New Balance Accelerate Koszulka Z Krótkim Rękawem NewBalance.com and the Foot Locker, Inc. family of brands on February 15th. (The 574 will arrive by the end of the month.)
The New Balance KAWHI "New Money" Pulls Inspiration from the $100 Bill New Balance 990v3 Levi S Denim.
WHERE TO BUY
Mens The lateral side of the Bodega x New Balance 990v3 "Anniversary" collab "My Story Matters"
US 02/15/2021 Monday
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