Ben Felderstein Way back in October we brought you a first look at an upcoming collaboration between adidas and the Hong Kong-based fashion label, Madness, on the Ultra Boost 4.0. Set to release in two opposing color schemes, we now have a detailed look at the black and white-equipped version that comes decked out in a near triple black color scheme, save for a number of abstract and contrasting white paint splatters throughout its Primeknit upper. After founding COMMON SENSE back in 2010, Madness’ Shawn Yue yearned for a label he could use to express his own preferences for fashion and lifestyles, utilizing the utmost in quality materials as well as a tactical approach to minimalism. Both of those ideals are front and center on this collab, with a premium leather midfoot cage replacing the customary rubberized textile as well as a buttery suede Ultra Boost heel hit. Finishing details arrive by way of a cheeky “all work and no play makes you mad” hit on its cage, and co-branded details via its tongues, insoles, and special packaging. Enjoy an incredibly detailed look at the Madness x adidas Ultra Boost 4.0 below and keep it locked for release and pricing details as we have them.
Photos: hypebeast
