Matt Varga Sustainability remains a key focus for brands across the landscape, but you’d be hard-pressed to find a single actor in the space who talks the talk more than Nicole McLaughlin. Initially gaining traction and attention for her bespoke customization work, the multi-hyphenate has since brought her clever upcycling touch into the collaborative space, enlisted by many of those same brands to bring co-designed work to the public. Already listed in her Rolodex, campaign vans is circling back to follow up on Vans Authentic EU 50 Black campaign vans One Piece Snapback Drred.
Repurposing otherwise discarded items while retaining most of their structure remains McLaughlin’s signature, so it’s no shock that in embracing climbing culture she utilizes that same literal touch. The “RS” subhead manifests in a tangible rucksack taking over the toe-box of the campaign vans Slip-On, additionally sporting a lash tab on top for further functional customization. A nylon strap that wraps around the collar furthers that utility, wittily shown in the campaign images with a miniature camping get-up attached to both shoes.
In addition to the shoes themselves, Nicole McLaughlin and campaign vans teamed up for the “Rucksock,” a cold-weather wool sock that sports many of the same features. The full Nicole McLaughlin campaign vans collection releases first via the designer’s website on February 26th. A wider launch via campaign vans.com and partnering retailers follows on the 27th. Retail pricing for the capsule ranges from $25 (rucksack) to $130.
