Matt Varga With the Air Jordan 3 “Black Cement” looming as one of the biggest sneaker releases of the year, retailers around the world are pulling out all the stops to prepare. We already saw Jordan Brand themselves mint a splashy moment with the Scarr’s Pizza Giveaway, but Berlin’s Solebox may have just one-upped the Jumpman itself.
A few days ahead of the release, Solebox announced a short film centered around the iconic AJ3, drawing connections between the seminal colorway and the construction material itself. While the short hasn’t been publicly unveiled just yet, they’ve already won some headlines by wrapping a cement truck with the pair’s iconic elephant print. Though Logo’s the most eye-catching detail, the truck reflects the arrangement of the Air Jordan 3 “Black Cement” pretty much note-for-note; see the fire red Jumpman and solebox branding throughout and the stealthy finish on the mixer barrel.
If nothing else, this emphasizes how elephant print has become one of the true calling cards for Jordan Brand. NASCAR fans will remember Logo Michael Jordan and his 23Air Jordan 1 Mid Paris DR8038-100 neu Orginalware Gr with a Jordan 3 Air Jordan Lgd Scks Jn10.
Of course, this doesn’t just stop at a construction-themed activation. SoleBox will be releasing the Air Jordan 3 “Black Cement” on November 23rd alongside a SNKRS launch and a host of additional retailers. Retail remains set at $220 for adult sizing, with additional size ranges on offer (GS $150, PS $90 and TD $75.)
WHERE TO BUY
Air Jordan 3 "Black Cement"
US 11/23/2024 Saturday
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| Retailer | Release type | Status |
|---|---|---|
| Nikestore US | Sold Out | Sold Out |
| DICK'S | Standard | Check Site |
| Sneaker Politics | Sold Out | Sold Out |
| Concepts | Sold Out | Sold Out |
| Foot Locker | Sold Out | Sold Out |
| Finish Line | Standard | Check Site |
| Air Jordan 3 "Darth Mauls" Custom | Sold Out | Sold Out |
| TAKOUT NY | Sold Out | Sold Out |
| Champs | Sold Out | Sold Out |
| Nordstrom | Sold Out | Sold Out |
| Up NYC | Standard | Check Site |
