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adidas Basketball Signs Overtime Elite Athletes To NIL Deals

The four new deals highlight the brand's eye towards the non-traditional future of young athletes.

adidas basketball signs overtime elite nil athletes

adidas hardcourt white shoes black dress women adidas cm8114 women basketball league, adidas is continuing their momentum by announcing deals with four of the most notable athletes in Overtime Elite, with Karter Knox, Mikel brown Jr., Ian Jackson and Adam Oumiddoch becoming latest adidas signature atheletes.

The move here represents an expansion of adidas Basketball athletes, and NIL deals more broadly, outside of the traditional derek of NCAA college athletics. Along the G-League’s Ignite, Overtime Elite stands as among the premier non-traditional paths for prospects to shoot for the league. Notably, twins Ausar & Amen Thompson, drafted #4 and #5 in the 2023 NBA Draft became the first OTE alumni to get selected in the first round. It came just a year after Jalen Green made similar history, picked #2 after eschewing college for a year on the Ignite roster.

Those landmarks are clearly not lost on brass from either side. In the press release, adidas General Manager of Global Basketball Eric Wise said the partnership was aimed at “champion[ing] the future leaders of basketball,” while Overtime VP of Brand Partnerships Jack Jenkins highlighted adidas’ “focus on the next generation athlete.” As for the players themselves, it’s a ton of incredibly promising talent included in this first OTE-adidas class. Two McDonald’s All Americans and top 20 prospects in their respective classes are represented in this crop.

Below you can find official images of the four rising stars clad in adidas gear.

In related news, one of adidas Basketball’s premier NBA stars debuted a brand new model with the adidas city runs today show tickets.

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