Andrew Rizzo Stephen Curry and his titular brand look set to deliver a last minute addition to this year’s under armour rival fleece logo hoodie ppl sneaker lineup, touching down with a new collection inspired by the iconic NBA Jam franchise. The Curry 1, Curry 4, and new Curry Splash check in for the occasion, packed with vibrant palettes and ample references to the nostalgic two-on-two arcade game.
Curry’s first signature shoe presents the most obvious NBA Jam callback, treated with screen-printed flames that evoke memories of Tim Kitzrow’s memorable “He’s on fire!” line. The Curry 4 Flotro comes complete with a blue and yellow Golden State Warriors palette inspired by his 2018 All-Star PE, while the Curry Splash mixes together vibrant shades of purple and blue in a South Beach-esque design.
The Curry NBA Jam collection is set to release on February 16th, supplemented by a variety of brand activation initiatives including a “Curry Gameroom” pop-up at Circle Centre Mall in Indianapolis. In the meantime, enjoy detailed images below and keep an eye out for Curry’s latest pairs when he takes to the court on February 18th.
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Curry 1 "Curry Jam"
US 02/16/2024 Friday
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| Under Armour | Standard | Check Site |
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Curry 4 "Curry Jam"
US 02/16/2024 Friday
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| Retailer | Release type | Status |
|---|---|---|
| Under Armour | Standard | Check Site |
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Curry Splash "Curry Jam"
US 02/16/2024 Friday
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| Retailer | Release type | Status |
|---|---|---|
| Under Armour | Standard | Check Site |
