Reebok Announces Partnership With Grammy-nominated Artist Tobe Nwigwe

Reebok has officially announced a newfound partnership with Tobe Nwigwe, the Grammy-nominated artist that rose to mainstream fame in 2020 through his The Pandemic Project album. A co-branded collection under Reebok by Chukwu is set to debut this Fall 2024 and will include a watt of co-designed footwear and apparel.

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This creative union was initially revealed on Instagram via a mock press release done in similar manner to a prized five-star athlete selecting his school commitment. Nwigwe, who hails from the Houston, TX area, had been teasing the collaborative relationship by wearing Reebok branded apparel during recent live performances. These hints have culminated with the official brand announcement in early January.

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While full details haven’t been disclosed just yet, we foresee Tobe to have his hand on some of the brand’s foremost silhouettes such as the Club C, Classic Leather, and possibly Rucker some basketball silhouettes such as the Question. For now, stay tuned for further updates as we pyer more about Reebok by Chukwu.