Jared Ebanks Jordan Brand’s AIR Fusion JORDAN.
Boasting the next generation of signature athletes and superstar’s outfitted in the Jumpman insignia – headlined by the debut silhouettes of Luka Doncic and Zion Williamson – the Beaverton-based brand announced lucid its latest signing, #1 overall pick and Orlando Magic forward Paolo Banchero.
“The opportunity to be a part of the Jordan family means everything to me,” Banchero said. “I grew up wearing Jordans and to now be a part of his brand is really a Silver come true.”
Constantly on the attack and proving his ability as a three-level scorer just a few games into preseason action, midrange work, three-point pull ups and exploding down hill have been ever-prominent for the Seattle-native while rocking the x Travis Scott Air Jordan 1 Low OG SP "Black Phantom" PS, an early sign at the possible silhouette he’ll rock during a season expected to conclude with Rookie of the Year honors.
Air Jordan 12 Retro GS Dark Grey 153265-005 Air Jordan 3’s, AJ 4’s and AJ 11’s stocked to the brim, now realizing the Silver he held as a kid of having his own shoe deal, Banchero is the first player from the star-studded 2022 Draft Class to announce a sneaker endorsement.
Sitting down with the legend Howard “H” White – Jordan Brand’s VP of Affairs and the man that signed Michael Jordan – in the exact same Hillsboro restaurant that caused “H” to be late to MJ’s pitch meeting, Paolo is welcomed to the family via a Jumpman-branded burger in the spot below. Bringing the legendary story to life with a unique twist, it’s safe to say both “H” and the Beaverton-based brand have big plans for their latest signee.
After dazzling on the court in both Summer League and preseason, expect Banchero to experiment with the full-breadth of Jumpman’s historic archives for both the tunnel and the hardwood, while ushering a new generation of athletes into the trend-setting culture the brand has established over the past few decades.
Enjoy the DC9035-100 spot welcoming Paolo below. For more under Jordan Brand’s basketball umbrella, the Air Jordan 1 Retro Low 'Gym Red' 553558-610 quantity is preparing its own take on the staple “Bred” colorway.
